Archive for Blogging to promote business.

Blogging is a great way to help promote your business and your website.

02 Jul

A Clear Call To Action Gets You Results

Demand Action to Get Action

social media marketingWhenever you advertise or write on your blog or add a landing page to your website, you must always ask the reader to do something.

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Don’t Ask, Do Tell

“When it comes to getting prospects to take action, tell them what you want them to do. It is important to give clear and definitive direction to make sure your marketing messages have a strong call to action. Use simple phrases such as “download now” or “sign up” so your audience knows exactly what to do.” – Manta

Do you include a Clear Call to Action in all your Marketing Messages?

 


For Email Marketing you can trust

Advertising Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing
21 Jun

7 Ways to Promote Your Website and Keep it from Disappearing

The days of setting up a website and forgetting about it are over.

I think I should spend more time marketing my business. What shall I do next? Hmmm. Perhaps a tweet or two.

You must get your name out there on a regular basis. If not, no one will ever find you. You will be sucked into an internet black hole with billions of other websites.

Don’t let this happen to you! Follow these 7 steps and you will have a better chance of staying relevant.

  1. Include title tags, keyword phrases and meta descriptions on all your pages. Also add alt tags on your photos so they show up on searches. If this doesn’t make sense to you, call your neighborhood webmaster for help (or Chuck at Creative Juices 310-791-5803… just saying).
  2. Submit your site to the major search engines, primarily Google, Bing and Yahoo! It takes time for search engines to register this new information.
  3. Create a site map for your site. It helps the search engines and your visitors find all your pages.
  4. Write valuable, relevant content on a regular basis. Give tips, write reviews, how-to’s, etc. Give people a reason to come back to your site.
  5. Add videos and photos. People like visuals. Don’t forget to tag them with relevant keywords. Perhaps add a 6 second Vine or Instagram 15 second video.
  6. Set up your social media marketing. That means Facebook, Twitter, Google Plus and LinkedIn, for starters.
  7. Collect Email addresses. Email marketing continues to be very effective.
  • Social Media marketing involves creating constant new and helpful content. That’s what will get your site noticed and ranked high. Google and other search engines look for this new content. People search for sites that can help them meet their needs. If your site just sits static it will disappear. No one will find it because there is nothing new.
  • It is important to build relationships with others, especially those in your niche. You must create a sense of community with your audience.
  • Unfortunately there is no easy and quick answer. Google is always tweaking their algorithms. Recently they changed the way links to your site are viewed. It’s important that you have outside links to your site, but they must be good, natural links, not links you paid for.
  • The take-away is to update your website often. Keep it alive and relevant. It’s not easy, but with that kind of information, people will find you!

Do you use social media? Has it helped your website and marketing?

Advertising Blogging to promote business. Helpful Hints Marketing 101 Online Marketing Search Engine Optimization (SEO)
23 Nov

Thanksgiving-Eve Marketing News You Can Use

Thanksgiving is a time to be grateful for what you have. It’s also a good time to work on getting more… business that is.

Here are some helpful business marketing articles I’ve found interesting:

Measuring Offline Vs. Online Word-of-Mouth Marketing

Five New Online Tools for Finding Local Customers

Social Media: 4 Simple Principles To Convert the Harshest Critics

The Lede: 7 Writing and Marketing Links You Don’t Want to Miss

If you use WordPress to design your own website, checkout Premise:

Get Premise Ultimate for only $95.

Copyblogger Media just released version 1.2 of their Premise landing page software for WordPress, and it includes lots of cool new features and refinements.

Most impressive of all is the introduction of an innovative 8th landing page type — the social sharing page.

Premise Ultimate usually goes for $165, as it gives you:

1. All the landing pages you can build
2. Use on as many domains as you want
3. Access to ongoing optimization seminars
4. Copywriting advice from inside WordPress
5. 1,100+ custom graphics by Rafal
6. Unlimited technical support
7. Unlimited updates (you’ll thank yourself for this next year)

During their Thanksgiving sale, you can get Premise Ultimate for only $95. Yes, really.

Just use the code THANKS when you check out and you’ll save $70 on the best landing page software available for WordPress.

This deal ends promptly at 7:00 pm Pacific time on Monday, November 28, 2011. Hurry up and get Premise Ultimate before they come to their senses!

Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing Search Engine Optimization (SEO) Technology Website Design WordPress
20 Nov

Helpful Articles with Marketing Tips for the Holidays

The holidays are upon us. It’s never too late to improve your business. Here are a series of articles I found that relate to helping you and your business succeed.

I regularly check out RSS feeds from Entrepreneur Magazine and other business related sites. Topics will range from running your business to marketing, social media, website design and blogging.

Check back often to my blog. You never know what you will find.

Enjoy reading these articles this Thanksgiving week.

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

More Small Businesses Extol the Benefits of Social Media

Social Media and Content Marketing

How to Create a Google+ Business Page

I believe blogging is an excellent way to increase traffic to your business website. The following books can help.

5 Good Kindle Books For New Blog Owners

Why not buy yourself or someone you love a Kindle Touch for the holidays.

Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing Website Design
05 Jul

How to Make Money Online in 5 Easy Steps

I have been a graphic designer and writer for over 30 years. Creative Juices was born in 1981. And in spite of the changing design field with the introduction of e-lectronics and computers, starting a business of any kind takes lots of hard work and perseverance. But with that said…

Starting your own online business is as easy as starting a blog.

This will not make you rich overnight, unless you get lucky. But you can bring in extra cash with a little effort by following these 5 simple steps.

  1. Start a blog in a niche you love. Make sure it is something you’re passionate about. I highly recommend using WordPress.org to create your blog. Because it’s self hosted you have complete control.
  2. Create unique, killer content. By killer I mean highly relevant and helpful content that people will search out and read.
  3. Sign up with Google for their free analytics, AdSense and keyword tools.
  4. Apply for affiliate programs like LinkShare or Commission Junction and sell other people’s products by placing ads on your site or reviewing products.
  5. Create your own products or services and sell it on your site and through affiliate programs. This could be anything from eBooks to T-shirts. Also check out Zazzle and Cafe Press to create products for sale. It’s free to sign up.

See how easy that was? Again, you will not make millions doing this. But some people have been know to make six figures a year with their online businesses.

If you have any ideas on making money online the easy way, let me know.

And don’t forget to sign up for my semi-regular newsletter for fun and helpful tips on marketing your new and small business, online or otherwise.

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AdSense Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing WordPress
12 May

5 Reasons Why the Cheapest Website is Not the Best Choice

You Don’t Want to Look Cheap

Times are difficult for a lot of people. Making ends meet is very important. But in business it’s all about image. When it comes to how people perceive you and your company, how you represent yourself is vitally important.

Make Your First Impression Count

To be a successful business you must have a web presence. Just having your name out there is not good enough. You need to showcase your products and services. You only get a few seconds to make an impression.

You Won’t Find Your Web Designer at The 99 Cent Store

Here’s five things to look for when you shop around for a web designer and why cheap is not always a bargain.

  1. You get what you pay for. This is not just a cliché. The cheapest web design is not necessarily the best representation of your business. Do you really want your business to look cheap?
  2. Keep your navigation simple and easy to follow. People notice when a website is poorly designed.
  3. Most cheap websites are either copied from a template or from someone else’s site.
  4. Will that web designer be there if my site has errors or ceases to function properly? Do you really want to pay someone new to fix your broken site?
  5. Do they have a knowledge of SEO and how it works? Even a little search engine optimizing helps get your site noticed.

A modern, clean, fully functioning and easy to navigate website says a lot about your business. Update your content and website regularly and you’ll increase your chances of getting noticed.

To that end, why not call (310-791-5803) or e-mail Chuck at Creative Juices house of design. We create websites that fit your personality, business and budget. And we’re friendly too. (Chihuahua kisses are optional).

Blogging to promote business. Branding Marketing 101 Search Engine Optimization (SEO) Website Design
16 Nov

How to Switch from WordPress.com to WordPress.org and Save Your SEO Ranking

WordPress.comWhy Should I Switch to WordPress.org?

WordPress.com is a great way to begin blogging. It’s a free service, easy to set up and use, plenty of free themes and plugins, and, well, free.

But WordPress.com does have it’s limits. For one thing, your blog’s domain name is branded for WordPress (yourblogname.wordpress.com). If you’re serious about your blog and/or website, it is vital to promote your own brand name in your url. Yourblogname.com, for example, is more professional and promotes name recognition. Being your own entity is much better than being part of someone else’s.

Also, you cannot easily monetize your WordPress.com blog. For now they do not allow Google AdSense, for example. That is why a self-hosted, WordPress.org site is a much better choice. WordPress.org is also free but there are more options and functionality. You just have to find a host and pay yearly hosting fees and domain name registration. Getting a unique, professionally designed creative WordPress theme to fit your brand image couldn’t hurt either.

I’ve been using WordPress.com for a while now. Can’t I just start a new blog using my own domain name?

Of course you can. But if you’ve been blogging for a while you will have probably built up a following. Search engines will have already found and ranked you. People may have already bookmarked your site or linked to you.

You don’t want to lose that ranking or those links. And while you can and should migrate all your blog posts to a WordPress.org system using your new url, it is also a good idea to redirect your old url to the new name. That way, anyone who has bookmarked your old site will be instantly redirected to the new site. And you will maintain your search engine ranking and permalinks.

WordPress.com now offers Offsite Redirect Support for $12 per year. I am not an affiliate of WordPress and am not getting paid to promote this service. I just think it’s a good idea. But don’t forget to renew the redirect yearly. You will not get a reminder.

Blogging to promote business. Branding Helpful Hints Marketing 101 Search Engine Optimization (SEO)
13 Sep

Blog your way to Business Success

Blogging is a great way to promote your business

One of the most popular parts of the new Web 2.0 or Social Media is blogging. Using the format of blogging to help promote your business is a powerful way to reach new clients. The whole purpose of writing a blog is to constantly create new content. All search engines, such as Google, Yahoo and Bing, love blogs because they pick up on the new content, especially if it is optimized correctly. This is a great way for your blog to be listed high up in search results.

Blogging Tips

How does this relate to your business and it’s success? Just follow these simple steps:

  • Create content that people want to read. You want to be a useful resource, so make sure whatever you’re writing about is something people will learn from.
  • Include keywords, but make sure the copy is easy to read, short, to the point and useful.
  • Bulleted items and lists are very helpful for those who skim.
  • Make sure to include a link to your website (unless your blog is your website). Don’t include too may links to your website as search engines may interpret that as spam and reject your site.
  • If you do link to your website, it’s best to link to a specific “landing page” that covers the topic of your blog.

Why not write a new blog post every day?! It’s a great new habit that will pay you back with more people interested in your business. It doesn’t have to be very long. Just interesting.

Want more information? Call Chuck at 310-791-5803.

Blogging to promote business. Branding Business Practices Helpful Hints Search Engine Optimization (SEO)
16 Jun

The Importance of Keywords

GoogleJust how important are keywords in getting people to find your website? Very.

Keywords are the actual words and phrases people put into the search engine to find what they’re looking for. When you are optimizing a page you will use keywords in the title tags, as well as meta tags. Keywords will be in the copy you write for the page as well as in “alt” tags on photos (which are hidden). And those keywords will depict the very essence of your page. It is what people are looking for and it’s how you will get noticed.

You need to be as specific as possible. If you just use the most popular keywords related to your page you will be one among millions of results, and the chances of getting a high ranking are slim to none. Of course there are many things that go into a page’s ranking, including links to your website, social media (Facebook, Twitter, Linked-In) and continually adding new copy to your site that people will find helpful such as in blogs. But keywords play a very important part.

Analytics also plays a big part in finding out who is seeking your site and what keywords they use to find it. Sign up with Google and insert their analytics code into your site so you will be able to keep track of your visitors. The more information you know, the better equipped you’ll be in optimizing your site.

Check out Google‘s free Keyword Tool to help you find the best words that suit your site. And remember that each page should be optimized as a separate unit with it’s own specific keywords relevant to the copy on that page. The goal is to use keywords that are the most relevant and specific to what your web page is about and have the least competition. You do not just want to have people look at your site, you want people that will convert to clients or sales.

Blogging to promote business. Business Practices Marketing 101 Search Engine Optimization (SEO)
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