Graphic Design

What You Should Know Before Starting Your Own Business

Image equals business success.

Image: renjith krishnan / FreeDigitalPhotos.net

Are you an entrepreneur?

Starting a business is not easy. It can be fun, exciting and scary.

I started Creative Juices in 1981. I was a mere child. There was no internet. There was no Mac. There was little competition.

Today life is much more complicated for small business owners. There are lots of things to be aware of. I’m going to list a few of the ones directly related your business image.

First Impressions are Very Important

  • Get a logo design. It must be clean, professional, and timeless. It should represent you and your company.
  • Start a website. This is the hub of your business. Everything flows from and to your site. This includes all social media.
  • Create an email list. You must encourage visitors to give their email addresses on your site in order to stay in touch with current and potential clients. Perhaps offer a free ebook or newsletter.
  • Set up a newsletter. Regular newsletters are a great way to get people to remember you.

This is only a tiny bit of information to help get you started, graphically speaking. There’s a whole lot of other stuff you should know. My goal is to help you get your business going in the right direction.

You can never have too much information (or can you?!) Check out the following business related articles:

8 Legal Steps for Starting Your Business

Four Questions to Ask Before Setting a Price

10 Essential Features of Every Good Business Website

Here’s the latest digital media and social marketing news from Mashable:

42 New Digital Media Resources You May Have Missed

Mashable Weekend Recap: 30 Stories You Might Have Missed

37 New Digital Media Resources You May Have Missed

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Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

Disney-like Font for Free!

Are you looking to create a Disney-like look on your artwork for personal or home use? Check out the Waltograph Font. It’s not an official logo font and there are no lower case letters but it could be fun to play with.

This font is not licensed for commercial use.

Download your Free Waltograph Font here.

Read MacWorld’s details on the Free Waltograph Font

The Ultimate Guide to Free Fonts Online

In the beginning, there was Compugraphic

Once upon a time, in the late 1970′s, I used to run a typesetting machine. It was an old Compugraphic Imagewriter, a blue electronic box with a typewriting keyboard and a display screen consisting of a single line of type. The type was all caps. A simple arrow let you know if the type was in lower or upper case.

To typeset a job you had to visualize the entire layout in your head. Or you could sketch it out, if you were so inclined. And here’s the fun part, every time you wanted to change the font, you had to open the machine and change a film strip. Each font was on a different film strip, which had to be carefully attached to a roller of sorts. And they were expensive.

What you got was all there was

Even more fun, there was no memory beyond what you were currently working on. As soon as you set the machine to process the text to film or photo paper, it was gone. Yes, GONE.

Once a job was printed out it could be pasted up on a job board, using hot wax. Corrections and changes had to be entirely re-typed and pasted up.

Typesetting was a sought after specialty

For graphic design companies this was great news. It meant few people would be able to design, typeset and create their own ads, flyers, forms, brochures, business cards, etc. When you wanted these products you would visit the printer or graphic arts studio.

Today, free templates seem to be everywhere

Times have changed. Now all you have to do is turn on your iMac or similar PC type machine, select any one of hundreds or thousands of free templates and “create” your own, unique artwork. Changes are easily made and printing is at a touch of a button. Just remember, though. Free is not always better. If you truly want a professional, unique website, logo or design project, call Chuck at 310-791-5803. Just saying.

What is a font?

The dictionary describes a font as “a set of type of one particular face and size”.

Fonts are a breeze. Hundreds are included free with almost any program and thousands are available online, also for free. Just search and download.

Here are just some of my favorite places for finding free type fonts. Most have Windows and Mac versions.

When using free fonts make sure you read the licensing agreements. A lot of these fonts are available for personal, not commercial use.

The very popular Doris Day font

Free Doris Day Font

Everybody loves Doris Day. The 1950s was a great time. Business was booming, as were babies. I was born in that era. Relive the nostalgia of the 1950s with a perky script font that says Doris Day.

Download the Free Doris Day font here (for both Mac and PC).

A boatload of other free typefaces

Daily Free Fonts The free font archive (TTF fonts for free and cool fonts)!

Famous Fonts Lot of famous fonts from TV, Movies, Music, Publications, Games, Companies, Automobiles, Sports and more.

Fontspace Free fonts from designers around the world.

MadTuts Fonts and inspiration for designers.

SearchFreeFonts The name says it all.

Urban Fonts Lots of free fonts for your use.

dafonts A great collection of free fonts covering many themes.

1001 Free Fonts You’ll never run out of fonts at this site.

Let me know if you have a favorite free font website.

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