About Us

Since 1981 Cre­ative Juices has been cre­at­ing dynamic and pro­fes­sional logos, web­sites, brochures, busi­ness cards, post­cards and any other kind of graphic design imag­in­able. Check out our web­site to see what we’ve done and how we can help you achieve busi­ness success.

How did the Cre­ative Juices design fac­tory get started?
It was a bright and shiny Jan­u­ary morn­ing in 1981 when I applied for the Cre­ative Juices busi­ness license. At least I think it was bright and shiny. If not, it should have been.

I bought my recon­di­tioned blue Com­pu­graphic type­set­ting machine with match­ing blue proces­sor. The tech­nol­ogy was stun­ning. You could see a whole line of type whizzing by on the led mon­i­tor. The dis­play showed ALL CAPS with up and down arrows indi­cat­ing upper and lower case char­ac­ters. Indi­vid­ual type­faces were on film­strips that were loaded into the type­set­ter. Then the text was “pho­tographed” onto type­set­ting paper which had to be devel­oped like film. When dried, the type had to be waxed on the back for past­ing up onto art­boards. There was an art to cut­ting type out with an “X-acto” knife. If you acci­den­tally cut the type you had to reset it and develop it and dry it and wax it and then cut and paste it all over again.

Draft­ing was the way to go.
A draft­ing table, Rapi­do­graph ink pens, tri­an­gles, T-square, rulers and I was all set to design. There were mylar over­lays, veloxes, color sep­a­ra­tions, and negs. Any­one remem­ber ruby lith? She was expen­sive and fun to work with. Use­ful for mask­ing images too.

It was great being one of the elite few who could not only design but pro­duce cam­era ready art­work. Ah, the days of typset­ting and devel­op­ing film and prints. Remem­ber paste up? And hand ink­ing of forms? Yes, we used rulers and tri­an­gles and t-squares. If you were really advanced you had a mechan­i­cal draft­ing machine.

As the years went by the type­set­ting machine grew more com­plex and costly. Leas­ing a Com­pu­graphic type­set­ting machine was a major under­tak­ing. Those things cost tens of thou­sands of dol­lars. More than a car at that time.

Then came the Mac.
Apple Com­puter came into exis­tance and changed my whole world as well as the graphic arts indus­try. Page­Maker was the pro­gram to have. Pho­to­shop, Corel Draw, Illus­tra­tor and Quark Xpress were all start­ing out. Desk­top pub­lish­ing took over the graphic design indus­try. Before long, ded­i­cated type­set­ting equip­ment started dis­ap­pear­ing. As did the “type­writer”, photo stats, veloxes, neg­a­tives, prints, film, com­pos­ite negs, draft­ing equip­ment and exclu­siv­ity in the world of graphics.

Over the years com­put­ers became smaller, cheaper and abun­dant. The inter­net took over with E-mail and web­sites. Then came the social net­work­ing scene. Couri­ers and fax machines are rarely used.

Design and tal­ent are still impor­tant. That is why you must care­fully choose a graphic designer you can trust to cre­ate an image for your prod­uct and ser­vice that is the best it can be.

His­tory of The Juice Man

I am Charles Feld­man, owner of the Cre­ative Juices design factory.

I was born in the Bronx, New York and raised in Queens. In 1967 my fam­ily moved to Cal­i­for­nia and took me with them. I have been here ever since.

Chuck the Juice Man

Cre­ativ­ity was always a part of my life. Even my Kinder­garten teacher rec­og­nized my tal­ent. She had me con­tinue work on my art project while every­one else had to go on to the next subject.

Writ­ing was always a part of my life. I remem­ber writ­ing a lit­tle book of fic­tion when I was in my early ones (sin­gle digit age). And then I went to col­lege. Other stuff hap­pened in between.

Loy­ola Mary­mount Uni­ver­sity was where I spent four years of my life. My major was Com­mu­ni­ca­tion Arts, Film and TV writ­ing to be spe­cific. I wrote many a script and won first prize in an essay con­test. Even had an inter­view at Uni­ver­sal Stu­dios in regards to one of my scripts. Unfor­tu­nately noth­ing hap­pened with that. I did get to go to the Emmy Awards in the early 1970s and met Mary Tyler Moore, Carol Bur­nett, some of the Wal­tons, among oth­ers, and saw Lucille Ball from a dis­tance. Very exciting.

Then I grad­u­ated col­lege and some­how ended up work­ing in the graph­ics depart­ment of a print shop. What hap­pened to my glam­orous TV writ­ing career, you ask? Me too. Instead I learned type­set­ting and graphic design. I con­tin­ued my writ­ing and pub­lished sev­eral fic­tional short sto­ries. I also com­pleted a novel that’s sit­ting in my closet after a few good rejec­tions. Some day I shall revise it and re-submit it into the wild. Or pub­lish it as an e-book.

Before long I moved on to another print shop and even­tu­ally started my own busi­ness. It was 1981. Please refer back to the begin­ning of this page.

Get the Com­pet­i­tive Edge

Remem­ber, you only get one chance to make a first impres­sion on a poten­tial cus­tomer. And online you only have a few sec­onds before some­one clicks to the next website.

Make sure your first impres­sion is great. I can help.