Since 1981 Creative Juices has been creating dynamic and professional logos, websites, brochures, business cards, postcards and any other kind of graphic design imaginable. Check out our website to see what we’ve done and how we can help you achieve business success.
How did the Creative Juices design factory get started?
It was a bright and shiny January morning in 1981 when I applied for the Creative Juices business license. At least I think it was bright and shiny. If not, it should have been.
I bought my reconditioned blue Compugraphic typesetting machine with matching blue processor. The technology was stunning. You could see a whole line of type whizzing by on the led monitor. The display showed ALL CAPS with up and down arrows indicating upper and lower case characters. Individual typefaces were on filmstrips that were loaded into the typesetter. Then the text was “photographed” onto typesetting paper which had to be developed like film. When dried, the type had to be waxed on the back for pasting up onto artboards. There was an art to cutting type out with an “X-acto” knife. If you accidentally cut the type you had to reset it and develop it and dry it and wax it and then cut and paste it all over again.
Drafting was the way to go.
A drafting table, Rapidograph ink pens, triangles, T-square, rulers and I was all set to design. There were mylar overlays, veloxes, color separations, and negs. Anyone remember ruby lith? She was expensive and fun to work with. Useful for masking images too.
It was great being one of the elite few who could not only design but produce camera ready artwork. Ah, the days of typsetting and developing film and prints. Remember paste up? And hand inking of forms? Yes, we used rulers and triangles and t-squares. If you were really advanced you had a mechanical drafting machine.
As the years went by the typesetting machine grew more complex and costly. Leasing a Compugraphic typesetting machine was a major undertaking. Those things cost tens of thousands of dollars. More than a car at that time.
Then came the Mac.
Apple Computer came into existance and changed my whole world as well as the graphic arts industry. PageMaker was the program to have. Photoshop, Corel Draw, Illustrator and Quark Xpress were all starting out. Desktop publishing took over the graphic design industry. Before long, dedicated typesetting equipment started disappearing. As did the “typewriter”, photo stats, veloxes, negatives, prints, film, composite negs, drafting equipment and exclusivity in the world of graphics.
Over the years computers became smaller, cheaper and abundant. The internet took over with E-mail and websites. Then came the social networking scene. Couriers and fax machines are rarely used.
Design and talent are still important. That is why you must carefully choose a graphic designer you can trust to create an image for your product and service that is the best it can be.
History of The Juice Man
I am Charles Feldman, owner of the Creative Juices design factory.
I was born in the Bronx, New York and raised in Queens. In 1967 my family moved to California and took me with them. I have been here ever since.
Creativity was always a part of my life. Even my Kindergarten teacher recognized my talent. She had me continue work on my art project while everyone else had to go on to the next subject.
Writing was always a part of my life. I remember writing a little book of fiction when I was in my early ones (single digit age). And then I went to college. Other stuff happened in between.
Loyola Marymount University was where I spent four years of my life. My major was Communication Arts, Film and TV writing to be specific. I wrote many a script and won first prize in an essay contest. Even had an interview at Universal Studios in regards to one of my scripts. Unfortunately nothing happened with that. I did get to go to the Emmy Awards in the early 1970s and met Mary Tyler Moore, Carol Burnett, some of the Waltons, among others, and saw Lucille Ball from a distance. Very exciting.
Then I graduated college and somehow ended up working in the graphics department of a print shop. What happened to my glamorous TV writing career, you ask? Me too. Instead I learned typesetting and graphic design. I continued my writing and published several fictional short stories. I also completed a novel that’s sitting in my closet after a few good rejections. Some day I shall revise it and re-submit it into the wild. Or publish it as an e-book.
Before long I moved on to another print shop and eventually started my own business. It was 1981. Please refer back to the beginning of this page.
Get the Competitive Edge
Remember, you only get one chance to make a first impression on a potential customer. And online you only have a few seconds before someone clicks to the next website.
Make sure your first impression is great. I can help.
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