At least that’s what it should do. You want your ad to represent the best “you” there is.
In spite of what some people believe, print advertising lives. The entire world has not gone online. Newspapers, magazines, even those clunky yellow page books are still around and are being read daily. And don’t forget those local publications common to every major city. And of course newsletters, school papers, even catalogs and theater programs as well as online banner ads.
You need advertising that gets you noticed.
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Write in First Person
Let’s say you’re in real estate. You’re running a print ad for an exclusive neighborhood. Tell your customer the benefits of living there as if you’re having a one-on-one conversation.
As you’ve probably noticed, most advertising contains a lot of contractions. How many “I ams” and “you ares”, plus “we wills” would you like to read over and over?
Limit Your Commas
Commas everywhere really distract your eye. Your message gets lost because your reader is trying to make sense out of your sentence. Keep your sentences short enough that you don’t require a lot of commas.
And, But, Because
You probably learned back in elementary school that you can’t use And, But or Because to start a sentence. Your teachers lied to you. It’s perfectly all right to use them to begin a sentence. Just remember – it’s advertising so anything goes!
Your Ad Creation Source
From concept to completion, Creative Juices will design the perfect ad for your business. We will create a unique ad concept to get the results you want. We can even help you with ad copy, creative headlines and ad placement.
If you already know what you want to say, let us help you edit your copy and design an ad that will get you noticed.
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