Today’s marketing takes many different forms, but are primarily in print and online. A direct mail piece is typically one of the following:
- Sales Letter
Online marketing is usually:
- Social Networking like Twitter, Facebook and LinkedIn
- E-gads, there’s so much to do to get your name out there
The fastest growing and cheapest way to reach your clients is through e-marketing. This could be a regular e-newsletter, blog post, Twitter or Facebook update, or even a simple e-mail.
To help you with e-newsletters companies like Constant Contact offer easy-to-use templates. But you’re not limited to using them. If you’re a web designer or partner with one, you can design custom templates incorporating your own unique branding and logos.
Copywriting and Copy Editing
What you say is probably more important than how your printed or online marketing piece looks. It’s important to be simple, state a benefit or two, and ask for a response (call, sign up for a newsletter, buy something).
Many small business owners and their employees simply don’t have the time to write a weekly blog or an e-newsletter every month and are happy to outsource this work. Your copy should be easy to read, conversational and above all show a personality.
Direct Response Copywriting
You can achieve higher conversion rates on your marketing efforts with professional direct response copywriting. Whether you do it yourself or hire someone, you’ll be increasing your revenue as well as your email campaign success rates.
Complete Email Campaign Management
It is important to have a complete marketing plan. Whether this includes print and online or just one or the other. There should be some form of cohesiveness. Your brand should be on everything you send out.
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