Marketing

Today’s mar­ket­ing takes many dif­fer­ent forms, but are pri­mar­ily in print and online. A direct mail piece is typ­i­cally one of the following:

• Post­card
• Newslet­ter
• Brochure
• Sales Let­ter

Online mar­ket­ing is usually:

• E-mail
• E-newsletter
• E-book
• Blogs
• Social Net­work­ing like Twit­ter, Face­book and LinkedIn
• E-gads, there’s so much to do to get your name out there

E-Marketing

The fastest grow­ing and cheap­est way to reach your clients is through e-marketing. This could be a reg­u­lar e-newsletter, blog post, Twit­ter or Face­book update, or even a sim­ple e-mail.

To help you with e-newsletters com­pa­nies like Con­stant Con­tact offer easy-to-use tem­plates. But you’re not lim­ited to using them. If you’re a web designer or part­ner with one, you can design cus­tom tem­plates incor­po­rat­ing your own unique brand­ing and logos.

Copy­writ­ing and Copy Editing

What you say is prob­a­bly more impor­tant than how your printed or online mar­ket­ing piece looks. It’s impor­tant to be sim­ple, state a ben­e­fit or two, and ask for a response (call, sign up for a newslet­ter, buy something).

Newslet­ter Copywriting

Many small busi­ness own­ers and their employ­ees sim­ply don’t have the time to write a weekly blog or an e-newsletter every month and are happy to out­source this work. Your copy should be easy to read, con­ver­sa­tional and above all show a personality.

Direct Response Copywriting

You can achieve higher con­ver­sion rates on your mar­ket­ing efforts with pro­fes­sional direct response copy­writ­ing. Whether you do it your­self or hire some­one, you’ll be increas­ing your rev­enue as well as your email cam­paign suc­cess rates.

Com­plete Email Cam­paign Management

It is impor­tant to have a com­plete mar­ket­ing plan. Whether this includes print and online or just one or the other. There should be some form of cohe­sive­ness. Your brand should be on every­thing you send out.