Search Engine Optimization (SEO) | Creative Juices Graphic Design Studio

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How to Make Money Online in 5 Easy Steps

I have been a graphic designer and writer for over 30 years. Creative Juices was born in 1981. And in spite of the changing design field with the introduction of e-lectronics and computers, starting a business of any kind takes lots of hard work and perseverance. But with that said…

Starting your own online business is as easy as starting a blog.

This will not make you rich overnight, unless you get lucky. But you can bring in extra cash with a little effort by following these 5 simple steps.

Start a blog in a niche you love. Make sure it is something you’re passionate about. I highly recommend using WordPress.org to create your blog. Because it’s self hosted you have complete control.
Create unique, killer content. By killer I mean highly relevant and helpful content that people will search out and read.
Sign up with Google for their free analytics, AdSense and keyword tools.
Apply for affiliate programs like LinkShare or Commission Junction and sell other people’s products by placing ads on your site or reviewing products.
Create your own products or services and sell it on your site and through affiliate programs. This could be anything from eBooks to T-shirts. Also check out Zazzle and Cafe Press to create products for sale. It’s free to sign up.

See how easy that was? Again, you will not make millions doing this. But some people have been know to make six figures a year with their online businesses.

If you have any ideas on making money online the easy way, let me know.

And don’t forget to sign up for my semi-regular newsletter for fun and helpful tips on marketing your new and small business, online or otherwise.

For Email Marketing you can trust

12 May

5 Reasons Why the Cheapest Website is Not the Best Choice

You Don’t Want to Look Cheap

Times are difficult for a lot of people. Making ends meet is very important. But in business it’s all about image. When it comes to how people perceive you and your company, how you represent yourself is vitally important.

Make Your First Impression Count

To be a successful business you must have a web presence. Just having your name out there is not good enough. You need to showcase your products and services. You only get a few seconds to make an impression.

You Won’t Find Your Web Designer at The 99 Cent Store

Here’s five things to look for when you shop around for a web designer and why cheap is not always a bargain.

You get what you pay for. This is not just a cliché. The cheapest web design is not necessarily the best representation of your business. Do you really want your business to look cheap?
Keep your navigation simple and easy to follow. People notice when a website is poorly designed.
Most cheap websites are either copied from a template or from someone else’s site.
Will that web designer be there if my site has errors or ceases to function properly? Do you really want to pay someone new to fix your broken site?
Do they have a knowledge of SEO and how it works? Even a little search engine optimizing helps get your site noticed.

A modern, clean, fully functioning and easy to navigate website says a lot about your business. Update your content and website regularly and you’ll increase your chances of getting noticed.

To that end, why not call (310-791-5803) or e-mail Chuck at Creative Juices house of design. We create websites that fit your personality, business and budget. And we’re friendly too. (Chihuahua kisses are optional).

Blogging to promote business. Branding Marketing 101 Search Engine Optimization (SEO) Website Design

16 Nov

How to Switch from WordPress.com to WordPress.org and Save Your SEO Ranking

Why Should I Switch to WordPress.org?

WordPress.com is a great way to begin blogging. It’s a free service, easy to set up and use, plenty of free themes and plugins, and, well, free.

But WordPress.com does have it’s limits. For one thing, your blog’s domain name is branded for WordPress (yourblogname.wordpress.com). If you’re serious about your blog and/or website, it is vital to promote your own brand name in your url. Yourblogname.com, for example, is more professional and promotes name recognition. Being your own entity is much better than being part of someone else’s.

Also, you cannot easily monetize your WordPress.com blog. For now they do not allow Google AdSense, for example. That is why a self-hosted, WordPress.org site is a much better choice. WordPress.org is also free but there are more options and functionality. You just have to find a host and pay yearly hosting fees and domain name registration. Getting a unique, professionally designed creative WordPress theme to fit your brand image couldn’t hurt either.

I’ve been using WordPress.com for a while now. Can’t I just start a new blog using my own domain name?

Of course you can. But if you’ve been blogging for a while you will have probably built up a following. Search engines will have already found and ranked you. People may have already bookmarked your site or linked to you.

You don’t want to lose that ranking or those links. And while you can and should migrate all your blog posts to a WordPress.org system using your new url, it is also a good idea to redirect your old url to the new name. That way, anyone who has bookmarked your old site will be instantly redirected to the new site. And you will maintain your search engine ranking and permalinks.

WordPress.com now offers Offsite Redirect Support for $12 per year. I am not an affiliate of WordPress and am not getting paid to promote this service. I just think it’s a good idea. But don’t forget to renew the redirect yearly. You will not get a reminder.

Blogging to promote business. Branding Helpful Hints Marketing 101 Search Engine Optimization (SEO)

13 Sep

Blog your way to Business Success

Blogging is a great way to promote your business

One of the most popular parts of the new Web 2.0 or Social Media is blogging. Using the format of blogging to help promote your business is a powerful way to reach new clients. The whole purpose of writing a blog is to constantly create new content. All search engines, such as Google, Yahoo and Bing, love blogs because they pick up on the new content, especially if it is optimized correctly. This is a great way for your blog to be listed high up in search results.

Blogging Tips

How does this relate to your business and it’s success? Just follow these simple steps:

Create content that people want to read. You want to be a useful resource, so make sure whatever you’re writing about is something people will learn from.
Include keywords, but make sure the copy is easy to read, short, to the point and useful.
Bulleted items and lists are very helpful for those who skim.
Make sure to include a link to your website (unless your blog is your website). Don’t include too may links to your website as search engines may interpret that as spam and reject your site.
If you do link to your website, it’s best to link to a specific “landing page” that covers the topic of your blog.

Why not write a new blog post every day?! It’s a great new habit that will pay you back with more people interested in your business. It doesn’t have to be very long. Just interesting.

Want more information? Call Chuck at 310-791-5803.

Blogging to promote business. Branding Business Practices Helpful Hints Search Engine Optimization (SEO)

03 Aug

10 Great WordPress Plugins

WordPress has become one of my favorite ways of creating a self-hosted website. Part of the reason is because of the growing number of plugins that add functionality to your site. Here are a list of some of my current favorites. On your WordPress Dashboard go to the Plugins tab, click Add New and do a search for these highly useful add-ons.

All in one SEO Pack Out-of-the-box SEO for your WordPress blog. Appears on every page and makes adding keywords and meta tags easier.
Easy Adsense Easiest way to show AdSense and make money from your blog.
Exclude Pages from Navigation Provides a checkbox on the editing page which you can check to exclude pages from the primary navigation. Very helpful for those special landing pages.
Follow Me The Follow Me plugin is designed to allow users the ability to add links to their social media profiles in their blog. Shows up on the side with a pop up of your chosen social media such as Twitter and Facebook.
Google Analytics for WordPress This plugin makes it simple to add Google Analytics to your WordPress blog, adding lots of features, eg. custom variables and automatic clickout and download tracking.
My Category Order My Category Order allows you to set the order in which categories will appear in the sidebar. Uses a drag and drop interface for ordering. Adds a widget with additional options for easy installation on widgetized themes.
My Link Order My Link Order allows you to set the order in which links and link categories will appear in the sidebar. Uses a drag and drop interface for ordering. Adds a widget with additional options for easy installation on widgetized themes.
My Page Order My Page Order allows you to set the order of pages through a drag and drop interface. Perfect if your theme is not exactly WordPress 3.0 compatible.
NextGEN Gallery A NextGENeration Photo gallery for the Web 2.0. Lots of options to choose from.
WP-DBManager Manages your WordPress database. Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database.

By the way, did I mention these plugins are all free? Some of them do ask for donations and I encourage you to do so. Somebody has to support these people so they can continue to create the wonderful plugins.

Helpful Hints Search Engine Optimization (SEO) Website Design

16 Jun

The Importance of Keywords

Just how important are keywords in getting people to find your website? Very.

Keywords are the actual words and phrases people put into the search engine to find what they’re looking for. When you are optimizing a page you will use keywords in the title tags, as well as meta tags. Keywords will be in the copy you write for the page as well as in “alt” tags on photos (which are hidden). And those keywords will depict the very essence of your page. It is what people are looking for and it’s how you will get noticed.

You need to be as specific as possible. If you just use the most popular keywords related to your page you will be one among millions of results, and the chances of getting a high ranking are slim to none. Of course there are many things that go into a page’s ranking, including links to your website, social media (Facebook, Twitter, Linked-In) and continually adding new copy to your site that people will find helpful such as in blogs. But keywords play a very important part.

Analytics also plays a big part in finding out who is seeking your site and what keywords they use to find it. Sign up with Google and insert their analytics code into your site so you will be able to keep track of your visitors. The more information you know, the better equipped you’ll be in optimizing your site.

Check out Google‘s free Keyword Tool to help you find the best words that suit your site. And remember that each page should be optimized as a separate unit with it’s own specific keywords relevant to the copy on that page. The goal is to use keywords that are the most relevant and specific to what your web page is about and have the least competition. You do not just want to have people look at your site, you want people that will convert to clients or sales.

Blogging to promote business. Business Practices Marketing 101 Search Engine Optimization (SEO)

18 May

7 Helpful Tips on Choosing a Domain Name

Your website is probably going to be your most important marketing tool. It should be the hub of all information related to your business. That’s why it is very important to have a domain name (url) that is descriptive of your business, easy to memorize, hard to misspell and of course available. Here are some easy tips to help you decide on the best domain name for you.

Try to use your company name / brand in your domain name.
Keep your domain name simple, short and easy to remember.
Avoid using hyphens and underscores. They can cause confusion.
Use key words related to your business. It’s best when your url describes what it is you do and what people would be searching for.
Use dot com whenever possible. It’s the most recognized url extension.
Avoid using numbers. Again, it’s confusing not knowing whether to use the number or to spell it out.
Don’t add an “s” to an existing popular domain name. The “s” is easily forgotten and your potential client will end up at your competitor’s site.

For more helpful information on domain name selection and search engine optimization check out SEOmoz.org.

Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO)

16 Apr

The Power of Social Media Marketing

You can find hundreds of books to talk about Social Media Marketing, formerly known as Web 2.0. And I’m going to give you crash course in just a few paragraphs.

Blogs

Your blog is an extremely powerful social media hub. If done correctly, it can boost the visibility of your business in ways never before possible. Think of it as an online magazine. You’re in charge of design and content. Your blog can help promote your company’s website or it can be a part of your website.

Setting up a blog is very easy. You can try using a free blogging system such as WordPress.com or Google’s Blogger. But if you want to appear really professional you need to go for a self-hosted blog. The most popular and easiest way to do this is through WordPress.org. You have lots of options for design themes and plugins. Of course a professionally designed unique theme that utilizes your company’s brand identity is best.

Maintaining it regularly can be a challenge. You have to constantly come up with copy that is interesting, relevant and remarkable. This could be once a week. Daily would be great. A few times a week is good too. The trick is to write posts that people want to read. Show your personality and have fun.

Facebook

Facebook is the most popular online social network today, with over 400 million active users of all ages creating a home page and making “friends”. Facebook is a place where “friends” gather. Let everyone know what you’re doing. It’s easy to set up and is free. Show photos, play games, network, add applications. What’s your status? Your Facebook profile can be made public or private. You control the settings of who gets to see your page.

If you have a business you need a “Fan” page. A fan page is part of your original Facebook account. It is visible to everyone, registered or not, including all your customers. While a Facebook Group is better for hosting discussions, for long-term relationships, a “fan” page is best. Personalize your fan page with your company brand or image.

In order to get people to become a “fan” of your company, you need to drive them to your Facebook fan page. Therefore it is important to link your social media together. Create a button on your blog and company website, inviting visitors to become a Facebook fan. You want your fan page to be a fun place to visit. Create content and invite discussion and participation. Make your fan page a resource of information about your company and related products.

Another way you can entice users to join your fan page is by creating contests or coupons specifically for your Facebook fans. This could include discounts on products, free shipping, or other special deals. The goal is to get people to join your fan page and come back often. You need to give them a reason to participate. Encourage comments and input.

Creating a successful fan page takes planning, time and dedication. It’s not something you can set and forget.

Twitter

Twitter can be a very powerful business tool with over 17 million users, a large number of which are older professionals with high incomes. It is called micro-blogging because your “posts” are limited to 140 characters. But you can create an unlimited number of posts.

With Twitter you have access to immediate feedback from people all over the world, 24/7. When you need help, just ask for it. You’ll be surprised at the number of people who will answer your questions and offer assistance. This is also a great way to do market research.

Use Twitter to let people know who you are. Your tweets can include links to photos and video. Send links to helpful or interesting websites. Promote contests, specials, sales, new products, whatever. Inform people when you make a blog post. Direct people to visit your website. And don’t forget to create a unique Twitter backdrop with your company brand and information.

Coming soon to Twitter will be “Promoted Tweets”, a way of advertising on Twitter. And you will be able to pay for a Commercial Twitter account which gives a business detailed analytics tools and the ability for several people to post to the same Twitter account.

LinkedIn is a business social network with over 65 million professional business users with an average income of over $100,000 a year. If you’re selling to other businesses you’ll want to have a LinkedIn presence. It’s a great way to drive targeted traffic to your website and further build your social network by exchanging “information, ideas and opportunities”.

Building Buzz and Getting Noticed

The best way to get noticed is to remain consistent. That means you must post to Twitter, Facebook, LinkedIn and write your blog posts on a regular basis. If you don’t, people will stop following you. That’s not good. Sign up with HootSuite and you can write one post and send it to any or all of your social media at one time.

The more followers, friends and fans you have, the more you’ll get. It’s kinda viral. People want to follow popular people. And when you give people what they want in terms of information, tips, discounts, promotions, contests, customer service, etc., they’ll keep coming back for more.

When you’re involved with social media marketing, you’re also a part of the exciting new world of mobile marketing. Facebook, Twitter and Blog news-feeds are a huge part of mobile phone apps. Even Apple has entered the arena with it’s new iAd concept coming to an iPhone or iPad near you. Imagine interactive mobile ads and videos that are graphic and enticing. Google already has a big presence in mobile text advertising. You don’t want to be left out of this new marketing frontier.

So that’s the essence of Social Media Marketing. It’s all part of Search Engine Optimization. The goal is to get people to your website or social media hub. This can also include being part of social bookmarking sites like StumbleUpon, Delicious, Reddit, Digg; photo sites like Flickr; rich media sites like YouTube and Spoink and don’t forget MySpace.

For more information on how you can become a part of this exciting and powerful world of social media marketing contact Chuck at Creative Juices.

Advertising Blogging to promote business. Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO) Technology Website Design

01 Apr

How to Take Control of Your Website

If you’ve always wanted a well designed website platform that you can easily update yourself, WordPress.org is the answer.

“WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time.” So says the WordPress website.

A self-hosted WordPress blog/website is the perfect format. It’s a content management system that’s easy to use and update. You have complete control of your site and can modify it whenever you want. Add pages, add posts, modify text. Create a photo gallery. And unlike WordPress.com, you can sell products and sign up for affiliate programs. And the best part is, it’s easy to understand. And don’t forget free.

“WordPress is infinitely extensible. One of the core philosophies of WordPress is to keep the core code as light and fast as possible but to provide a rich framework for the huge community to expand what WordPress can do, limited only by their imagination,” says the folks at WordPress.org.

A large variety of plugins add infinite versatility to your site. Just about anything you can think of can be added. It’s as simple as finding the plugin, installing it with a click of a button and dragging a widget to your sidebar.

Free Templates are Great. Your Own Unique Template is Better.

Here’s where Creative Juices comes in. While you can get quite a variety of free templates online, having your own unique header and theme, utilizing your logo, photos and artwork, adds a special touch.

A Creative Juices designed template adds class to your site. You’ll stand out because your site will be unlike any other.

Here’s a great opportunity to start your own self-hosted WordPress blog/website. Let the world know about your business or service. It’s fun to express yourself, share your expertise and maybe even make some money.

Special Offer from Creative Juices

For a limited time Creative Juices Design Studio is offering one year Free Hosting, set up and Domain Name Registration with your custom designed WordPress themed blog/website order*. This is an incredible opportunity to start your own blog/website with a creative look uniquely your own.

And remember, your self-hosted WordPress blog/website has a completely accessible back end that is easy to learn. You will be able to make changes, add an unlimited number of pages and install plugins with unbelievable functionality, all on your own. This includes photo galleries, PayPal shopping carts, Twitter and Facebook links, calendars, search engine optimization and tons more.

Search Engine Optimization and Site Registration are also available. Call for estimate.

Includes Title Tags, Meta Description, Keywords and Registration with major search engines like Google and Bing.

Call 310-791-5803 today and you can have a fully functional, completely customized website within a week.

Starting your own blog and/or website is a great hobby as well as a business tool. We make it creatively easy for you.

When you’re ready for something more, we can also design template-free websites from scratch.

Call for a quote. Because everyone’s needs are different we can’t list prices. Tell us your budget and we’ll tailor a program to fit your needs.

And of course, if you’re not interested in a hands on approach, we can do it all for you.

Hurry. You can’t afford to be without a visually appealing, highly functional website.

Business Practices Creative Juices News Helpful Hints Marketing 101 Search Engine Optimization (SEO) Technology Website Design

23 Mar

What’s the Most Effective Blogging Platform?

Blogging Options

When first starting out on my blogging journey I tried Google’s Blogger, GoDaddy’s Quick Blogcast and WordPress.com. All are easy to use and set up. I have since discovered that WordPress is one of the most popular free blogging systems.

So I settled on WordPress.com and created a not too regular blog. Blogging takes time and careful thought. Sometimes it takes research or just having something “remarkable” to say. That is not always easy.

Somewhere along the way I started reading and researching the blogging world and soon discovered that you can conceivably make money by blogging. What will they think of next. At the very least you can promote your existing business or service by creating useful, helpful, interesting, fascinating or humorous blogs on a regular basis.

Monetize your Blog

Making money with your blog is great. One of the easiest ways to make money blogging (by easy I mean setting it up, not getting people to buy) is by using Google AdSense. Then there’s the whole world of affiliate marketing. And of course selling your own “stuff”, such as an e-book or physical product or service. I soon discovered you cannot use AdSense or place ads with WordPress.com. But you can on WordPress.org. While WordPress.com is hosted by WordPress for free, you must find your own host for WordPress.org. This is not very difficult or expensive.

Why I Switched to WordPress.org

Since I am a GoDaddy reseller and I have a deluxe hosting plan for cjuices.com this was a no-brainer for me. GoDaddy makes it easy to set up WordPress.org. It’s just a matter of downloading the software into your server.

And with WordPress.org you get quite a lot of options to design, add to, and monetize your blog. As with all things in business, it’s a process that takes time, education, studying and work to make it pay. It’s also fun and relatively painless to set up and use. There are tons of widgets and plugins to help you with anything from simple forms, Google Analytics, Facebook and Twitter follows, shopping carts, photo galleries and much more. You can find lots of free information on setting up and using WordPress.org too.

Custom Designed Template for that Special Look

A custom designed website makes your business stand out and look professional. Call me at Creative Juices and I will explain all the possibilities on getting your website/blog up and running with a customized WordPress template. Yes, this is a shameless plug, but I am also here to help you by answering questions on the benefits of WordPress.

Free quotes too at 310-791-5803.

Blogging to promote business. Business Practices Helpful Hints Marketing 101