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Archive for Business Practices

02 Jul

A Clear Call To Action Gets You Results

Demand Action to Get Action

social media marketingWhenever you advertise or write on your blog or add a landing page to your website, you must always ask the reader to do something.

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Don’t Ask, Do Tell

“When it comes to getting prospects to take action, tell them what you want them to do. It is important to give clear and definitive direction to make sure your marketing messages have a strong call to action. Use simple phrases such as “download now” or “sign up” so your audience knows exactly what to do.” – Manta

Do you include a Clear Call to Action in all your Marketing Messages?

 

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Advertising Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing
23 Apr

6 Tips on Running a Home Based Business

Creative Juices Rose Garden Entrance

A lovely rose garden leads to the entrance of Creative Juices.

Running your business at home sounds great. I started my business in 1981 out of my parents home. From there I moved my office several times. From store fronts to industrial parks, then to an office building and now my own home.

Too Many Distractions

I love working at home. The commute is very easy. I work off my living room in what once was a one car garage. Two glass French Doors lead off the driveway into the office. A blanket of rose bushes guide the way. In Spring and Summer it’s quite beautiful.

It also means lots of distractions. It’s easy to take a few minutes to prune the roses and pull a few weeds. My Chihuahua loves to sleep on my lap, preventing me from moving.

Occasionally my two foster boys, ages 5 and 7, are home from school with lots of needs.

Then there’s laundry, cleaning, mail, dog walks etc. It’s not easy to keep your mind focused on actual work.

How to Get Work Done

So here’s my suggestions for working at home and staying on track.

  1. Set aside a dedicated workspace. Having your own room would be ideal. If not, create a little nook somewhere.
  2. Start and stop work at specific times. Give yourself a schedule and stick to it.
  3. Turn off the TV and iPad. You’re there to work, not play.
  4. Take a break (after several hours of working, of course). Walk around the block and clear your head.
  5. Tell the neighbors, children, dog, cat that you are not to be disturbed when you’re “on the clock”.
  6. Only answer your business phone. Forget the telemarketers on your home phone (if you still have one).

Easy peasy. Feel free to share your tips too.

Don’t forget to sign up for my newsletter. Free tips on how to market your business.

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Business Practices Helpful Hints
23 Feb

What You Should Know Before Starting Your Own Business

Image equals business success.

Image: renjith krishnan / FreeDigitalPhotos.net

Are you an entrepreneur?

Starting a business is not easy. It can be fun, exciting and scary.

I started Creative Juices in 1981. I was a mere child. There was no internet. There was no Mac. There was little competition.

Today life is much more complicated for small business owners. There are lots of things to be aware of. I’m going to list a few of the ones directly related your business image.

First Impressions are Very Important

  • Get a logo design. It must be clean, professional, and timeless. It should represent you and your company.
  • Start a website. This is the hub of your business. Everything flows from and to your site. This includes all social media.
  • Create an email list. You must encourage visitors to give their email addresses on your site in order to stay in touch with current and potential clients. Perhaps offer a free ebook or newsletter.
  • Set up a newsletter. Regular newsletters are a great way to get people to remember you.

This is only a tiny bit of information to help get you started, graphically speaking. There’s a whole lot of other stuff you should know. My goal is to help you get your business going in the right direction.

You can never have too much information (or can you?!) Check out the following business related articles:

8 Legal Steps for Starting Your Business

Four Questions to Ask Before Setting a Price

10 Essential Features of Every Good Business Website

Here’s the latest digital media and social marketing news from Mashable:

42 New Digital Media Resources You May Have Missed

Mashable Weekend Recap: 30 Stories You Might Have Missed

37 New Digital Media Resources You May Have Missed

Find Creative Juices on Facebook and Twitter. See sidebar for links.

Don’t forget to “like” me on Facebook. Sign up for my FREE e-Newletter too.

Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

Business Practices Design Graphic Design Marketing 101 Search Engine Optimization (SEO) Website Design
30 Jan

How to Take Charge of your Business Success

It’s not easy running your own business. Especially if you’re doing it by yourself, like me. Don’t let your business run itself into the ground. Take Charge.

One way to do that is by checking out what other people are saying about your business. Whether good or bad, it’s important to know where you stand. Then you can act upon that information.

Check out the following link for online reputation management tips.

4 Online Reputation Management Tips for 2012

Also catch up on the latest articles from Mashable.

Mashable Weekend Recap: 36 Stories You May Have Missed

39 New Digital Media Resources You May Have Missed

Mashable Weekend Recap: 32 Stories You May Have Missed

Business Practices Helpful Hints Marketing 101
19 Jan

Business Success is Inevitable if You Know How to Market Yourself

Owning your own business can be fun and exciting. Often it’s a challenge, especially if you do it all yourself. You have to offer the best products or services at a price people want to pay. You also have to differentiate yourself from the herd of other similar businesses. Promoting or marketing your business is a daily job you can’t ignore.

It’s hard to keep up with the latest news on marketing. This is my attempt to help you by listing the latest articles I’ve found on Tech, Business, Social Media and Marketing. Enjoy.

Check these articles out:

Mashable Weekend Recap: 38 Stories You May Have Missed

The Top 10 Business Plan Mistakes

How to Streamline Site Navigation to Attract and Retain Customers

46 New Digital Media Resources You May Have Missed

33 New Digital Media Resources You May Have Missed

If you have any questions on social media marketing or promoting your business, feel free to give me a call at 310-791-5803 or send me an email.

Business Practices Marketing 101 Online Marketing
22 Dec

How to Grow Your Business in 2012

The new year is almost here. It’s never too late to grow your business. Why not make 2012 the year you reach your goals of success.

3 Ways to Grow Your Business

1. Did you know writing your goals down is a great way to reach them? Post them someplace you can see on a regular basis and you will consciously and unconsciously be moving in the right direction toward your goals.

2. Social media marketing is a great way to help your business grow. I constantly scan online media to find the latest and greatest ways to help spread the word that you have the best product or service.

3. Read up on the latest social marketing news. Mashable is a great source of social media, tech and business news, and marketing and entertainment related information.

Here is a summary of the last few weeks of interesting articles. I continue to keep up with Mashable daily. I hate falling behind on my social media news.

45 New Digital Media Resources You May Have Missed

80+ New Digital Media Resources You May Have Missed

Mashable Weekend Recap: 30 Stories You May Have Missed

Mashable Weekend Recap: 28 Stories You May Have Missed

Business Practices Marketing 101
29 Nov

4 Helpful Business Tips for Success

This is part of my new series of article collections. I regularly read the latest RSS feeds from blogs related to business marketing, such as Entrepreneur, Anthony Morrison, and ProBlogger. In today’s busy world it’s often difficult to find time to read.

But modern technology came to the rescue. I have my iPhone, iPad, and Kindle to help me catch up with my daily search for news. My favorite place to read is while exercising on the StairMaster at the gym. Every day I climb and read for an hour. Not only do I stay healthy but I get to read uninterrupted.

The following articles cover ways to be a successful business owner by boosting year-end sales, how to utilize Google+ pages for your company, how to store your data in the cloud, how to advance your website’s SEO (search engine optimization) through social marketing, and how to stay out of trouble if you’re a blogger. Let me know what you think.

  1. A Small Business Owner’s Guide to Year-End Sales Success
  2. Why Your Small Business’s Google+ Efforts Must Be Unique and Visual
  3. Google+ – A New Way to Promote Your Business
  4. 5 Excellent Cloud Tools You Should Be Using

Find Creative Juices on Facebook and Twitter. See sidebar for links.

Don’t forget to “like” me on Facebook. Sign up for my FREE e-Newsletter too.

Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

Blogging to promote business. Business Practices Graphic Design Marketing 101 Online Marketing Search Engine Optimization (SEO) Website Design
23 Nov

Thanksgiving-Eve Marketing News You Can Use

Thanksgiving is a time to be grateful for what you have. It’s also a good time to work on getting more… business that is.

Here are some helpful business marketing articles I’ve found interesting:

Measuring Offline Vs. Online Word-of-Mouth Marketing

Five New Online Tools for Finding Local Customers

Social Media: 4 Simple Principles To Convert the Harshest Critics

The Lede: 7 Writing and Marketing Links You Don’t Want to Miss


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Most impressive of all is the introduction of an innovative 8th landing page type — the social sharing page.

Premise Ultimate usually goes for $165, as it gives you:

1. All the landing pages you can build
2. Use on as many domains as you want
3. Access to ongoing optimization seminars
4. Copywriting advice from inside WordPress
5. 1,100+ custom graphics by Rafal
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7. Unlimited updates (you’ll thank yourself for this next year)

During their Thanksgiving sale, you can get Premise Ultimate for only $95. Yes, really.

Just use the code THANKS when you check out and you’ll save $70 on the best landing page software available for WordPress.

This deal ends promptly at 7:00 pm Pacific time on Monday, November 28, 2011. Hurry up and get Premise Ultimate before they come to their senses!

Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing Search Engine Optimization (SEO) Technology Website Design WordPress
20 Nov

Helpful Articles with Marketing Tips for the Holidays

The holidays are upon us. It’s never too late to improve your business. Here are a series of articles I found that relate to helping you and your business succeed.

I regularly check out RSS feeds from Entrepreneur Magazine and other business related sites. Topics will range from running your business to marketing, social media, website design and blogging.

Check back often to my blog. You never know what you will find.

Enjoy reading these articles this Thanksgiving week.

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

More Small Businesses Extol the Benefits of Social Media

Social Media and Content Marketing

How to Create a Google+ Business Page

I believe blogging is an excellent way to increase traffic to your business website. The following books can help.

5 Good Kindle Books For New Blog Owners

Why not buy yourself or someone you love a Kindle Touch for the holidays.

Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing Website Design
17 Oct

9 Tips on Promoting Your Business for the Holidays

Halloween is almost here. Do you have your costume yet? How about plans to escape trick or treaters?

Most importantly, what are your plans for promoting your products and services for the all important holiday season?

Here are some tips to get your name out there this holiday season.

  1. Blog about how your product, service, or industry will help your clients/readers.
  2. E-mail your newsletter with tips related to your products or services. Try Constant Contact or MailChimp for a simple email solution.
  3. Update your website with specials. Make sure these specials will really benefit your customers and not just you. Explain how these benefits will help your customers.
  4. Add testimonials to your product pages. Don’t make them up, though.
  5. Use Twitter to build buzz.
  6. Create a contest or auction and promote it regularly.
  7. Set up a Facebook business page with fun facts and tips.
  8. Spread the word on LinkedIn to reach more businesses.
  9. Advertise online using Google’s AdWords or FaceBook Ads. You can set how much you want to spend. Make sure your ads go to optimized landing pages.

Be sure to read the following for more information:

5 Holiday Marketing Ideas to Boost Sales

What are you planning to do to promote your business?

Don’t forget to “like” me on Facebook. Sign up for my FREE e-Newletter too.

Advertising Business Practices Helpful Hints Marketing 101 Online Marketing
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