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6 Important Reasons to Update Your Website

Website design is constantly evolving. You want a design that will help your audience convert to paying customers.

You also want a website that is up today’s standards and not stuck in the past.

Here are some of the website design trends happening in 2017:

Full Width Images and/or Video Sliders. Studies show large images make people stop and notice. The image must be exceptional and unique (avoid stock photos). This contributes to a high conversion level.
Split-Screen Layouts. This allows your audience to go to where they will be most likely to convert.
Monochromatic Colors. Your CTA (Call To Action) button will stand out if you use a bright spot of color on an otherwise neutral or contrasting color palette.
Simple Navigation. Make it easy for people to find what their looking for. Avoid deep menus that require a lot of clicks.
Video. A level of trust is needed to convert your audience into clients. A video will allow you to personalize your brand. You will see more and more videos on the home page of websites today.
Responsive Design. A responsive web design is one that fills all screen sizes optimally. This is a must as an increasing number of people use their mobile devices to search up websites.

These are tips to keep in mind, whether you’re needing a new website or revising an existing one. Don’t let your business get left behind.

Contact us for a free quote today!

16 Apr

Is Your Website Mobile-Friendly?

Google is about to update their algorithm again which will affect how they analyze your website. Having a mobile-friendly website is vital to your success online.

Mobile-friendly websites will soon rank higher on Google’s search engine results pages (SERP). If your site is not mobile-friendly it’s likely to become less relevant and disappear from prominent search results.

Studies show that time spent daily on a mobile device has increased more than 5X from 2011 to 2014. Searching, browsing and shopping are all going mobile. 40 percent of all search queries are from mobile devices. And that number is growing.

If your website isn’t optimized for mobile users, you’re probably losing business. In fact, with a mobile optimized site, you can expect to convert up to twice as many people as you would without optimizing for mobile customers.

If your website looks good and works well on smartphones and tablets, you can expect up to twice as many conversions compared to a less-than-optimal display. That’s because customers who search for you on their mobile device expect a webpage specifically designed for smaller screens, like smartphones and tablets. Otherwise, it’s just too hard to use your website and customers give up. The result: no conversion.

It’s crucial to your business that your website is easy to read, navigate and click on all devices, especially mobile.

Enter your website into Google’s Mobile Friendly Test and you will find out if your site is okay.

Graphic Design Search Engine Optimization (SEO) Website Design WordPress

23 Nov

Thanksgiving-Eve Marketing News You Can Use

Thanksgiving is a time to be grateful for what you have. It’s also a good time to work on getting more… business that is.

Here are some helpful business marketing articles I’ve found interesting:

Measuring Offline Vs. Online Word-of-Mouth Marketing

Five New Online Tools for Finding Local Customers

Social Media: 4 Simple Principles To Convert the Harshest Critics

The Lede: 7 Writing and Marketing Links You Don’t Want to Miss

If you use WordPress to design your own website, checkout Premise:

Get Premise Ultimate for only $95.

Copyblogger Media just released version 1.2 of their Premise landing page software for WordPress, and it includes lots of cool new features and refinements.

Most impressive of all is the introduction of an innovative 8th landing page type — the social sharing page.

Premise Ultimate usually goes for $165, as it gives you:

1. All the landing pages you can build
2. Use on as many domains as you want
3. Access to ongoing optimization seminars
4. Copywriting advice from inside WordPress
5. 1,100+ custom graphics by Rafal
6. Unlimited technical support
7. Unlimited updates (you’ll thank yourself for this next year)

During their Thanksgiving sale, you can get Premise Ultimate for only $95. Yes, really.

Just use the code THANKS when you check out and you’ll save $70 on the best landing page software available for WordPress.

This deal ends promptly at 7:00 pm Pacific time on Monday, November 28, 2011. Hurry up and get Premise Ultimate before they come to their senses!

Blogging to promote business. Business Practices Helpful Hints Marketing 101 Online Marketing Search Engine Optimization (SEO) Technology Website Design WordPress

05 Jul

How to Make Money Online in 5 Easy Steps

I have been a graphic designer and writer for over 30 years. Creative Juices was born in 1981. And in spite of the changing design field with the introduction of e-lectronics and computers, starting a business of any kind takes lots of hard work and perseverance. But with that said…

Starting your own online business is as easy as starting a blog.

This will not make you rich overnight, unless you get lucky. But you can bring in extra cash with a little effort by following these 5 simple steps.

Start a blog in a niche you love. Make sure it is something you’re passionate about. I highly recommend using WordPress.org to create your blog. Because it’s self hosted you have complete control.
Create unique, killer content. By killer I mean highly relevant and helpful content that people will search out and read.
Sign up with Google for their free analytics, AdSense and keyword tools.
Apply for affiliate programs like LinkShare or Commission Junction and sell other people’s products by placing ads on your site or reviewing products.
Create your own products or services and sell it on your site and through affiliate programs. This could be anything from eBooks to T-shirts. Also check out Zazzle and Cafe Press to create products for sale. It’s free to sign up.

See how easy that was? Again, you will not make millions doing this. But some people have been know to make six figures a year with their online businesses.

If you have any ideas on making money online the easy way, let me know.

And don’t forget to sign up for my semi-regular newsletter for fun and helpful tips on marketing your new and small business, online or otherwise.