There are many ways to get a logo today. You can create one yourself if you have design capabilities. You can buy a logo design software package for $29 and put a few graphic elements together along with your company name.
You can go online and find a logo design factory that charges only $99 or $149 for a logo with unlimited changes. Realize, of course, that your logo will most likely be designed by students or recent graduates with limited experience. And you will be encouraged to order something else to help the logo design factory generate enough money to make up for that cheap logo.
Or you can hire an experienced graphic design company and pay a fair price for a product that will best represent you and your company.
It used to be that a professional logo design would cost you a minimum of $500 and an average of $1500. You were dealing with professional artists and graphic designers who had many years in the business designing logos. They had talent and experience. They knew how well your logo would stand out in color and black and white. What colors would go with your product and service and what design would create the best public image for your company. You met with the artist in person and discussed your preferences and options. And they took the time to follow their creative process. Creativity is not instantaneous.
Today you can go online and get an instant logo for $99 or $149. How much time and effort do you think was spent on creating that logo?
Keep in mind that your business logo is a graphic representation of your brand. Typically you keep your logo for many, many years. When people see your logo they get an immediate feeling about your business, whether it’s conscious or not. Do you really want that image to be cheap?
Think about big companies like Apple, Nike, Coca Cola, Pepsi, Microsoft, etc. Do you think they contacted an online logo factory and paid $99 for their logo design. I think not. They took the time and spent the money to carefully research their image and brand. They spent thousands of dollars. Maybe even hundreds of thousands of dollars building a brand image that matched their product or service.
So when it comes time to choose a company or person to create your own company’s brand image, don’t you think you deserve to get something that best represents you? I think you do.
You want to be proud of your company. You want to be successful. And you most certainly want to present an image of yourself that is both professional and exudes success. To achieve this you have to spend a little bit of money.
And always remember. You get what you pay for. This fact almost never changes.