Archive for Graphic Design

10 Jul

5 Trending Logo Themes

Is Your Logo Up To Date?

Image is everything in today’s online business world. How do you keep yours up to date?

Start with your logo. Maybe it needs a make-over.

The following logo design ideas are all the rage today. If you need a logo, keep this in mind. If you already have one, you may want to spruce it up.

  1. Minimalism – simple is in. As they say, less is more.
  2. Hand-Drawn – very popular in today’s restaurants and eateries. Chic and unique.
  3. Line Art – a modern look that stays in style
  4. Negative Space – takes advantage of positive and negative space for an unusual and trendy look
  5. Vintage – for a nostalgic look from the past

Your logo is a huge part of your company’s brand and it should be given quite a bit of thought.

Click here for more information on logo design.

Branding Graphic Design Logo Design
05 May

6 Important Reasons to Update Your Website

 

Website help needed!

Website design is constantly evolving. You want a design that will help your audience convert to paying customers.

You also want a website that is up today’s standards and not stuck in the past.

Here are some of the website design trends happening in 2017:

  1. Full Width Images and/or Video Sliders. Studies show large images make people stop and notice. The image must be exceptional and unique (avoid stock photos). This contributes to a high conversion level.
  2. Split-Screen Layouts. This allows your audience to go to where they will be most likely to convert.
  3. Monochromatic Colors. Your CTA (Call To Action) button will stand out if you use a bright spot of color on an otherwise neutral or contrasting color palette.
  4. Simple Navigation. Make it easy for people to find what their looking for. Avoid deep menus that require a lot of clicks.
  5. Video. A level of trust is needed to convert your audience into clients. A video will allow you to personalize your brand. You will see more and more videos on the home page of websites today.
  6. Responsive Design. A responsive web design is one that fills all screen sizes optimally. This is a must as an increasing number of people use their mobile devices to search up websites.

These are tips to keep in mind, whether you’re needing a new website or revising an existing one. Don’t let your business get left behind.

Contact us for a free quote today!

    Branding Design Graphic Design Website Design WordPress
    16 Apr

    Is Your Website Mobile-Friendly?

    Mobile Phone Optimized WebsitesGoogle is about to update their algorithm again which will affect how they analyze your website. Having a mobile-friendly website is vital to your success online.

    Mobile-friendly websites will soon rank higher on Google’s search engine results pages (SERP). If your site is not mobile-friendly it’s likely to become less relevant and disappear from prominent search results.

    Studies show that time spent daily on a mobile device has increased more than 5X from 2011 to 2014. Searching, browsing and shopping are all going mobile. 40 percent of all search queries are from mobile devices. And that number is growing.

    If your website isn’t optimized for mobile users, you’re probably losing business. In fact, with a mobile optimized site, you can expect to convert up to twice as many people as you would without optimizing for mobile customers.

    If your website looks good and works well on smartphones and tablets, you can expect up to twice as many conversions compared to a less-than-optimal display. That’s because customers who search for you on their mobile device expect a webpage specifically designed for smaller screens, like smartphones and tablets. Otherwise, it’s just too hard to use your website and customers give up. The result: no conversion.

    It’s crucial to your business that your website is easy to read, navigate and click on all devices, especially mobile.

    Enter  your website into Google’s Mobile Friendly Test and you will find out if your site is okay.

    Graphic Design Search Engine Optimization (SEO) Website Design WordPress
    11 Mar

    Print Marketing Still Has Value Today!

    Don’t ignore print marketing.

    Print is still aliveIt may be “old school” but many people still rely on printed materials to get their news and make their buying decisions.

    One of the ways I get new business is to send out persuasive sales letters to new businesses that have a DBA (doing business as) in the local newspapers. I find it in the classifieds section. I’ve been doing this for many years and it still works.

    Of course you have to start out with a professional sales letter. I keep things simple. All text, few graphics. You have to say what you do explicitly and show the reader the benefits of giving you a call.

    Inside each sales letter I include my business card with my catchy twisted pencil logo. Hopefully the pencil will never go out of style. Did you know they still use pencils in elementary school?

    Business Cards are still a powerful social media tool.

    We may be in the midst of a digital revolution, but the mighty business card is still being used daily. Yes indeed, people hand out business cards all the time. It’s easy to do and stackable too. And if you’re completely digital you can always scan a business card into your smartphone for easy access.

    So make sure your business cards shows the real you. Your brand image should be consistent across all media. Really.

    And of course don’t forget all the important information for your business cards:

    • Name
    • Address
    • Telephone Number
    • Email Address
    • Website URL
    • Twitter, Facebook and LinkedIn Names

    Here’s a summary of why you should always use a business card as a marketing tool:

    • Easy to hand out at events and in person
    • Shows your brand and all the important info a client needs to find you
    • Can be wild or classy, being memorable is important
    • An inexpensive way to advertise your business
    • Can also be used to win free lunches at some (old school) restaurants

    Brochures are hanging on

    Don’t rule out full color brochures either. They work great as a “leave behind”. This is especially true at trade shows and business mixers.

    Postcards, Catalogs and Door Hangers are still in the mix.

    Check your daily mail and you’ll find them all. Let’s keep the post office in business.

    So while you can see the digital age is taking over marketing, there will absolutely be a place for print for quite some time. Printed materials are tangible. There’s less competition in print than online so you’ll stand out.

    By combining print marketing with online marketing you’ll have a stronger presence and perhaps drive more traffic to your website.

    Branding Graphic Design Marketing 101
    20 Aug

    6 Reasons You Must Redesign Your Website

    Is your website looking old and stale?

    Website DesignIs it responsive to the various tablet and smart phone sizes or does it look strange and unprofessional?

    Technology is constantly changing and so must your website. You cannot just let it sway in the online breeze.

    Here are some tips on what makes an attention grabbing, quality website:

    1. Make it easy to read. Are the fonts large and clear? Is the content easy to skim? Use headlines and bulleted items.
    2. Create a unique experience. What makes your site stand apart from the competition?
    3. Include a search box visible on all pages.
    4. Eliminate animated graphics. Flashing, garish graphics are quite annoying, slow down your site and should be avoided.
    5. Simplify your navigation. Get to the point. Allow the user to find what they want immediately.
    6. Choose your design layout and color scheme wisely. Consult with an expert for best results.

    Remember that viewers decide in an instant whether to read your website or click away. Make sure your site really grabs and keeps their attention.

    What are your pet peeves about websites?

    Advertising Branding Design Graphic Design Helpful Hints Logo Design Marketing 101 Online Marketing Search Engine Optimization (SEO) Website Design
    23 Feb

    What You Should Know Before Starting Your Own Business

    Image equals business success.

    Image: renjith krishnan / FreeDigitalPhotos.net

    Are you an entrepreneur?

    Starting a business is not easy. It can be fun, exciting and scary.

    I started Creative Juices in 1981. I was a mere child. There was no internet. There was no Mac. There was little competition.

    Today life is much more complicated for small business owners. There are lots of things to be aware of. I’m going to list a few of the ones directly related your business image.

    First Impressions are Very Important

    • Get a logo design. It must be clean, professional, and timeless. It should represent you and your company.
    • Start a website. This is the hub of your business. Everything flows from and to your site. This includes all social media.
    • Create an email list. You must encourage visitors to give their email addresses on your site in order to stay in touch with current and potential clients. Perhaps offer a free ebook or newsletter.
    • Set up a newsletter. Regular newsletters are a great way to get people to remember you.

    This is only a tiny bit of information to help get you started, graphically speaking. There’s a whole lot of other stuff you should know. My goal is to help you get your business going in the right direction.

    You can never have too much information (or can you?!) Check out the following business related articles:

    8 Legal Steps for Starting Your Business

    Four Questions to Ask Before Setting a Price

    10 Essential Features of Every Good Business Website

    Here’s the latest digital media and social marketing news from Mashable:

    42 New Digital Media Resources You May Have Missed

    Mashable Weekend Recap: 30 Stories You Might Have Missed

    37 New Digital Media Resources You May Have Missed

    Find Creative Juices on Facebook and Twitter. See sidebar for links.

    Don’t forget to “like” me on Facebook. Sign up for my FREE e-Newletter too.

    Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

    Business Practices Design Graphic Design Marketing 101 Search Engine Optimization (SEO) Website Design
    15 Jul

    The Ultimate Guide to Free Fonts Online

    In the beginning, there was Compugraphic

    Once upon a time, in the late 1970’s, I used to run a typesetting machine. It was an old Compugraphic Imagewriter, a blue electronic box with a typewriting keyboard and a display screen consisting of a single line of type. The type was all caps. A simple arrow let you know if the type was in lower or upper case.

    To typeset a job you had to visualize the entire layout in your head. Or you could sketch it out, if you were so inclined. And here’s the fun part, every time you wanted to change the font, you had to open the machine and change a film strip. Each font was on a different film strip, which had to be carefully attached to a roller of sorts. And they were expensive.

    What you got was all there was

    Even more fun, there was no memory beyond what you were currently working on. As soon as you set the machine to process the text to film or photo paper, it was gone. Yes, GONE.

    Once a job was printed out it could be pasted up on a job board, using hot wax. Corrections and changes had to be entirely re-typed and pasted up.

    Typesetting was a sought after specialty

    For graphic design companies this was great news. It meant few people would be able to design, typeset and create their own ads, flyers, forms, brochures, business cards, etc. When you wanted these products you would visit the printer or graphic arts studio.

    Today, free templates seem to be everywhere

    Times have changed. Now all you have to do is turn on your iMac or similar PC type machine, select any one of hundreds or thousands of free templates and “create” your own, unique artwork. Changes are easily made and printing is at a touch of a button. Just remember, though. Free is not always better. If you truly want a professional, unique website, logo or design project, call Chuck at 310-791-5803. Just saying.

    What is a font?

    The dictionary describes a font as “a set of type of one particular face and size”.

    Fonts are a breeze. Hundreds are included free with almost any program and thousands are available online, also for free. Just search and download.

    Here are just some of my favorite places for finding free type fonts. Most have Windows and Mac versions.

    When using free fonts make sure you read the licensing agreements. A lot of these fonts are available for personal, not commercial use.

    The very popular Doris Day font

    Free Doris Day Font

    Everybody loves Doris Day. The 1950s was a great time. Business was booming, as were babies. I was born in that era. Relive the nostalgia of the 1950s with a perky script font that says Doris Day.

    Download the Free Doris Day font here (for both Mac and PC).

    A boatload of other free typefaces

    Daily Free Fonts The free font archive (TTF fonts for free and cool fonts)!

    Famous Fonts Lot of famous fonts from TV, Movies, Music, Publications, Games, Companies, Automobiles, Sports and more.

    Fontspace Free fonts from designers around the world.

    MadTuts Fonts and inspiration for designers.

    SearchFreeFonts The name says it all.

    Urban Fonts Lots of free fonts for your use.

    dafonts A great collection of free fonts covering many themes.

    1001 Free Fonts You’ll never run out of fonts at this site.

    Let me know if you have a favorite free font website.

    Sign up for our free Juicy Newsletter. Look for lots of fun, useful and fabulous tips on graphic design, marketing and business.

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