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Archive for twitter

15 Jul

Promote Your Brand the Twitter Way

Twittering Our Creative JuicesCustom Twitter Backdrops

Any kind of social networking involves sharing your “brand” with the world. You want to present your best image and you want people to recognize your company wherever you are.

So if you’re into twittering for your business, you really need to create a custom backdrop. It is the first thing people will see before they decide to follow you. So at the very least you should have your company logo and design/color scheme that matches your website. (What, you don’t have a website? Contact Chuck at Creative Juices immediately.)

Always Build Your Brand

Besides building on your brand, your custom twitter backdrop also allows you to give more contact information on yourself and your company, beyond the 160 characters twitter allows. That’s 20 characters more than an ordinary Twitter post. This is a great opportunity for you to show how professional and creative you really are. And it’s all free. Unless, of course, you hire someone to utilize their creative juices and create an outstanding twitter backdrop for you.

Branding Business Practices Helpful Hints Logo Design Marketing 101 Website Design
16 Apr

The Power of Social Media Marketing

You can find hundreds of books to talk about Social Media Marketing, formerly known as Web 2.0. And I’m going to give you crash course in just a few paragraphs.

Blogs

Your blog is an extremely powerful social media hub. If done correctly, it can boost the visibility of your business in ways never before possible. Think of it as an online magazine. You’re in charge of design and content. Your blog can help promote your company’s website or it can be a part of your website.

Setting up a blog is very easy. You can try using a free blogging system such as WordPress.com or Google’s Blogger. But if you want to appear really professional you need to go for a self-hosted blog. The most popular and easiest way to do this is through WordPress.org. You have lots of options for design themes and plugins. Of course a professionally designed unique theme that utilizes your company’s brand identity is best.

Maintaining it regularly can be a challenge. You have to constantly come up with copy that is interesting, relevant and remarkable. This could be once a week. Daily would be great. A few times a week is good too. The trick is to write posts that people want to read. Show your personality and have fun.

Facebook

Facebook is the most popular online social network today, with over 400 million active users of all ages creating a home page and making “friends”. Facebook is a place where “friends” gather. Let everyone know what you’re doing. It’s easy to set up and is free. Show photos, play games, network, add applications. What’s your status? Your Facebook profile can be made public or private. You control the settings of who gets to see your page.

If you have a business you need a “Fan” page. A fan page is part of your original Facebook account. It is visible to everyone, registered or not, including all your customers. While a Facebook Group is better for hosting discussions, for long-term relationships, a “fan” page is best. Personalize your fan page with your company brand or image.

In order to get people to become a “fan” of your company, you need to drive them to your Facebook fan page. Therefore it is important to link your social media together. Create a button on your blog and company website, inviting visitors to become a Facebook fan. You want your fan page to be a fun place to visit. Create content and invite discussion and participation. Make your fan page a resource of information about your company and related products.

Another way you can entice users to join your fan page is by creating contests or coupons specifically for your Facebook fans. This could include discounts on products, free shipping, or other special deals. The goal is to get people to join your fan page and come back often. You need to give them a reason to participate. Encourage comments and input.

Creating a successful fan page takes planning, time and dedication. It’s not something you can set and forget.

Twitter

Twitter can be a very powerful business tool with over 17 million users, a large number of which are older professionals with high incomes. It is called micro-blogging because your “posts” are limited to 140 characters. But you can create an unlimited number of posts.

With Twitter you have access to immediate feedback from people all over the world, 24/7. When you need help, just ask for it. You’ll be surprised at the number of people who will answer your questions and offer assistance. This is also a great way to do market research.

Use Twitter to let people know who you are. Your tweets can include links to photos and video. Send links to helpful or interesting websites. Promote contests, specials, sales, new products, whatever. Inform people when you make a blog post. Direct people to visit your website. And don’t forget to create a unique Twitter backdrop with your company brand and information.

Coming soon to Twitter will be “Promoted Tweets”, a way of advertising on Twitter. And you will be able to pay for a Commercial Twitter account which gives a business detailed analytics tools and the ability for several people to post to the same Twitter account.

LinkedIn

LinkedIn is a business social network with over 65 million professional business users with an average income of over $100,000 a year. If you’re selling to other businesses you’ll want to have a LinkedIn presence. It’s a great way to drive targeted traffic to your website and further build your social network by exchanging “information, ideas and opportunities”.

Building Buzz and Getting Noticed

The best way to get noticed is to remain consistent. That means you must post to Twitter, Facebook, LinkedIn and write your blog posts on a regular basis. If you don’t, people will stop following you. That’s not good. Sign up with HootSuite and you can write one post and send it to any or all of your social media at one time.

The more followers, friends and fans you have, the more you’ll get. It’s kinda viral. People want to follow popular people. And when you give people what they want in terms of information, tips, discounts, promotions, contests, customer service, etc., they’ll keep coming back for more.

When you’re involved with social media marketing, you’re also a part of the exciting new world of mobile marketing. Facebook, Twitter and Blog news-feeds are a huge part of mobile phone apps. Even Apple has entered the arena with it’s new iAd concept coming to an iPhone or iPad near you. Imagine interactive mobile ads and videos that are graphic and enticing. Google already has a big presence in mobile text advertising. You don’t want to be left out of this new marketing frontier.

So that’s the essence of Social Media Marketing. It’s all part of Search Engine Optimization. The goal is to get people to your website or social media hub. This can also include being part of social bookmarking sites like StumbleUpon, Delicious, Reddit, Digg; photo sites like Flickr; rich media sites like YouTube and Spoink and don’t forget MySpace.

For more information on how you can become a part of this exciting and powerful world of social media marketing contact Chuck at Creative Juices.

Advertising Blogging to promote business. Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO) Technology Website Design
20 Mar

Hootsuite

hootsuiteAre you struggling to market your business with a blog, Facebook, Twitter and LinkedIn? Juggling all the social media with new content can be quite a job in itself.

I’ve been using Hootsuite daily and love it. This piece of software, available for your Mac, PC, iPad, and iPhone, allows you to write one message and send it to all your social media at once. Plus now you can schedule your posts to appear at specific days and times. Just click on the schedule calendar, pick the day and time and your done. You can also choose an image to go with your Facebook posts.

Just set up your login info for Twitter, Facebook, Facebook Fan Pages, MySpace, LinkedIn, WordPress and much more. Then write your message and check the accounts you want it to be sent from. Very easy. Plus you can view all your feeds in one place. How convenient is that?

Analyze and Grow Your Social Channels with HootSuite

HootSuite - Social Media Dashboard

Blogging to promote business. Business Practices Helpful Hints iPhone Marketing 101
12 Jan

10 Simple Ways to Increase Your Website’s Ranking

There are several ways to make your website more search engine friendly. Here are some of the simple ones:

  1. Add a Title (Heading) Tag to each page, also known as a Page Title. This should relate to what is on each individual page.
  2. Add a Meta Description to each page (no more than 150 characters).
  3. Research and and add Keywords to all the pages. Again, should relate to the copy.
  4. Register your site with the major search engines (Google, Yahoo!, Bing).
  5. Set up a site map which should include all your pages.
  6. Make sure you are listed on the major online local directories in your field.
  7. Create a blog on your site, or link to it and write regular, remarkable copy (such as this). This let’s your customers interact with your company on a regular basis instead of just having a brochure online. We recommend using WordPress.org.
  8. Create a Twitter account and contribute to it regularly. Give helpful information and links as well as tell about yourself.
  9. Create a Facebook Fan page for your company and create content regularly.
  10. Get as many links to your site from other high ranking sites. This can be the result of having great content on your site.

This is just the beginning. Search Engine Optimization is a great way to get your website known. Being listed high up on the search engine results pages can be quite a complex and ever changing challenge. Enjoy. Or hire the professional.

Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO)
13 Jul

15 Ways to Website Success

A lot of thought needs to go into designing your website before you put it online. Your website is who you are (or want to be). It’s often the first thing people see and learn about you and your business. It’s the first impression you give and you only have a few seconds to hook a potential client.

So here are some things to think about when setting up your website.

  1. Choose a Domain Name that is easy to remember and has meaning. It should relate to your business.
  2. Use your logo on your website. If you don’t have one, get one. Just typing your name shows very little thought went into your business and people will pick up on that right away.
  3. Put your logo on every page to maintain your brand. It’s also helpful to link your logo back to your home page.
  4. Find a reputable host. Preferably one that offers 24/7 phone service and tech support. Don’t trust those you can’t reach. Creative Juices Domains is one of thousands of places to choose from. I prefer it because it’s part of the Creative Juices creative factory of services.
  5. Make sure your website looks unique and professional. The navigation should be easy and the color scheme should match your image. Don’t just use a template. If you’re on a budget (and who isn’t these days) call Creative Juices to find ways to stand out on the web.
  6. Test your site to see if it looks good on all browsers and platforms. The main ones are Internet Explorer, Firefox, Safari and Chrome. There is also a difference between Windows and Mac.
  7. Have something interesting to say on your website. It’s not enough to just have pretty pictures or fancy Flash effects. You want to include information that people will find helpful. If you are a plumber, include articles on how to fix things yourself or explain why it’s better to hire a plumber and not mess up your pipes.
  8. Test all your links and make sure they work. People want to feel you’re on top of all this stuff.
  9. Include title tags, keywords and meta tags. These are important for search engine optimization. Check out your competitors and see what they are doing. If you haven’t a clue about what these are, give us a call. We’re here to help.
  10. Sign up with Google Analytics and see who’s searching for your site, what keywords they used to find you and where are they coming from.
  11. Register with the main search engines such as Google, Yahoo, Bing and especially target local search engines. There’s less competition there.
  12. Find directories in your field and sign up to be listed. It’s usually free and also provides links to your site which helps with your optimization.
  13. Write a blog about what you know best, preferably related to your business, and link it back to your site.
  14. Twitter about yourself, your business, helpful hints, specials and reach a whole tribe of followers who look to you for information.
  15. Add new content on a regular basis. Search engines love this and it gives people a reason to come back to your site. That’s a good thing.

When in doubt, consult a web professional. I recommend the folks at the Creative Juices factory, primarily because that’s me. And advice is always free.

Advertising Business Practices Marketing 101 Search Engine Optimization (SEO)
11 Apr

How Terrific is Twitter?

I’m just starting to delve into Twitter so that means something newer is about to take it’s place. Well maybe not really. But sometimes it takes a while for new ideas to take hold of my consciousness.

Twitter has become THE place to go to market your business. There are scores of books on just how to do this as well as tons of info online. Twitter is the latest in micro-blogging. What are you doing now in 140 words or less. Of course you can keep adding 140 word entries until you run out of things to say.

As far as a business marketing tool, from what I’ve learned so far, Twitter is used as a form of socializing. People getting to know each other, cyberly speaking. Not so much as a place to sell products or services directly. You can direct people to your website, offer specials, contests, tips, links to articles, websites and more.

It seems everybody is following someone. Or thousands of someones. And it could be overwhelming. Just how much information do you need to know in a day? I personally am suffering from information overload.

I admit I’m addicted to my iPhone. I now follow people I don’t know on Twitter. I’ve set up a page on Facebook, MySpace, Linked In, Merchant Circle, Plaxo, Ning, Xing, and others I have forgotten about and have no time to add content to. I’ve got this blog using WordPress and have set up one on Google’s Blogger too.

I follow all the news I need to know on my iPhone too. There’s AP Mobile News, USA Today, Yahoo, NY Times, CNN, Easy News, and of course a ton of RSS feeds including the LA Times, E! Online, CBS, KFWB and many, many tech news feeds.

I’m also reading Twitter Revolution on my iPhone Kindle App, Twilight from Iceburg, Murder List on my Stanza App and real hardcover books Twitter Power and a Doris Day biography.

Plus I read the antiquated LA Times and local Daily Breeze on real newsprint.

Yikes. It’s a wonder I can’t sleep at night. There’s just too much information to process.

As I grow with Twitter and other social networking sites I will keep you informed. And if you are looking for something to fill up your time, why not follow me on Twitter! @cjuices

Advertising Blogging to promote business. Business Practices iPhone Marketing 101

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