Stationery

Let­ter­heads, Envelopes, Busi­ness Cards

With your let­ter­head, enve­lope, and busi­ness card, you first begin to build a brand and rela­tion­ships with the peo­ple who will make your busi­ness a suc­cess. With a lit­tle cre­ativ­ity, you can turn these run of the mill mate­ri­als into the kind of mar­ket­ing tools that keep the mill running.

Estab­lish your identity.

Use the graph­ics and text on your let­ter­head, enve­lope, and busi­ness cards to show and tell cus­tomers who you are. Because they will accom­pany many of your other mate­ri­als, keep them as clean and sim­ple as possible.

Include a “ben­e­fits” tag line. A state­ment that explains what you do and how it ben­e­fits your cus­tomer keeps your busi­ness card work­ing for you long after your first contact.

Turn your busi­ness card into a mini-brochure. Its sim­ple, just add a head­line and brief text to the other busi­ness card basics–your name, title, orga­ni­za­tion, phone, fax, office hours, and your on-line and mail­ing address.

Limit the num­ber of fonts. Too many fonts make your mate­ri­als visu­ally con­fus­ing. The gen­eral rule is: don’t use more than one serif font and one sans serif font fam­ily per doc­u­ment (serif fonts have “feet,” sans serif fonts do not). Use bold, cap­i­tal­ized, and ital­i­cized text spar­ingly and it will have a more pro­nounced effect when you do.

Paper stock con­veys your company’s per­son­al­ity. Glossy is sleek and ener­getic; 100-lb. stock says quality-minded and depend­able; matte feels warm and approach­able; and foil-accented sug­gests pres­tige and exclusivity.

Break the stranger bar­rier. A per­sonal let­ter and a follow-up tele­phone call is a potent com­bi­na­tion. By the time you have asked the per­son if they received and read your let­ter, you are no longer a stranger.

Busi­ness Cards

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Let­ter­heads

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Envelopes

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