Post­cards and Direct Mail Pieces

Increase Sales with Postcards

Post­cards are a great way to get big mar­ket­ing results from lit­tle cards. You make it easy for cus­tomers to buy your prod­uct or ser­vice, and your adver­tis­ing dol­lars stretch further.

With post­cards you can increase the response to your sales mes­sage or sub­scrip­tions to your newslet­ter. As annoy­ing as we may find those mul­ti­ple reply cards that fall out of our mag­a­zines, pub­lish­ers will tell you that the response they gen­er­ate far out­weighs the nui­sance fac­tor. Even on a small scale, reply cards work won­ders. And don’t we all enjoy get­ting a post­card in the mail?

Post­card Advantages

Whether as reply cards, newslet­ters, or announce­ments, post­cards have mul­ti­ple advan­tages over other means of con­tact­ing cus­tomers. Their size makes them less expen­sive to pro­duce and mail.

Make post­cards part of your mar­ket­ing plan in one or more of these ways:

• As sub­scrip­tion or renewal reminders for newslet­ters, mag­a­zines, and other periodicals.
• Order forms for almost any type of prod­uct or service.
• Post­card Newslet­ters (newscards).
• Sur­vey forms.
• Coupons.
• Mini-news releases or announcements.

You can increase the effec­tive­ness of your mar­ket­ing post­cards with one or more of these techniques:

• Pre­paid return postage.
• Pre-addressed return address on card or a pre-addressed envelope.
• Color. Neon-bright paper, pre-printed paper, or glossy photo-postcards attract attention.
• Plenty of room to fill in names and addresses, and easy-to-read large type.
• Check-boxes that allow the recip­i­ent to quickly fill out order forms or surveys.
• Incen­tives such as free gifts or draw­ings for prizes to entice recip­i­ents to return sur­veys or other types of reply cards.

Include your mail­ing address, phone num­ber, email and web­site. This is very impor­tant and often for­got­ten.

Repeat any spe­cial mar­ket­ing mes­sage that is found in accom­pa­ny­ing mar­ket­ing materials.

Call to action.

Always tell the recip­i­ent what to do with the post­card (and every direct mail piece and ad). “Fill it out & drop it in the mail” may seem obvi­ous, but say it any­way. It works.

Here are a few sam­ples of our post­card creations.

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