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Archive for Branding – Page 2

09 Aug

The Truth About Logo Design Companies

There are many ways to get a logo today. You can create one yourself if you have design capabilities. You can buy a logo design software package for $29 and put a few graphic elements together along with your company name.

You can go online and find a logo design factory that charges only $99 or $149 for a logo with unlimited changes. Realize, of course, that your logo will most likely be designed by students or recent graduates with limited experience. And you will be encouraged to order something else to help the logo design factory generate enough money to make up for that cheap logo.

Or you can hire an experienced graphic design company and pay a fair price for a product that will best represent you and your company.

Get Your Online Logos Now

It used to be that a professional logo design would cost you a minimum of $500 and an average of $1500. You were dealing with professional artists and graphic designers who had many years in the business designing logos. They had talent and experience. They knew how well your logo would stand out in color and black and white. What colors would go with your product and service and what design would create the best public image for your company. You met with the artist in person and discussed your preferences and options. And they took the time to follow their creative process. Creativity is not instantaneous.

Today you can go online and get an instant logo for $99 or $149. How much time and effort do you think was spent on creating that logo?

Keep in mind that your business logo is a graphic representation of your brand. Typically you keep your logo for many, many years. When people see your logo they get an immediate feeling about your business, whether it’s conscious or not. Do you really want that image to be cheap?

Professional Logos Cost Money

Think about big companies like Apple, Nike, Coca Cola, Pepsi, Microsoft, etc. Do you think they contacted an online logo factory and paid $99 for their logo design. I think not. They took the time and spent the money to carefully research their image and brand. They spent thousands of dollars. Maybe even hundreds of thousands of dollars building a brand image that matched their product or service.

Choose Your Logo Creator Wisely

So when it comes time to choose a company or person to create your own company’s brand image, don’t you think you deserve to get something that best represents you? I think you do.

You want to be proud of your company. You want to be successful. And you most certainly want to present an image of yourself that is both professional and exudes success. To achieve this you have to spend a little bit of money.

And always remember. You get what you pay for. This fact almost never changes.

Advertising Branding Helpful Hints Logo Design
20 Jul

Why You Should Consider a .co Domain Name

Starting today you can register a .co domain name.

This is known as a Top Level Domain (TLD) which started in South America but is now available worldwide.

The abbreviation .co can be interpreted as any number of things, from company, community, commerce or any other word you like that begins with “co” such as con.

Is this just another way of wasting your money?

True, some people think this is just another way of getting you to pay a premium amount of money to reserve yet another version of your domain to prevent others from getting it. While .com is the most popular choice, you also have .net, .org, .info and much more. How many people reserved a .mobi domain for mobile phones and now wonder why they bothered?

On the other hand, if you have a company name and cannot get a .com domain for it, now’s your chance to reserve a .co version. I’ve already registered creativejuices.co and cjuices.co. See if your domain name is available at my Creative Juices Domains website. And if you do reserve it there you’ll be contributing to the survival of Creative Juices since I am a GoDaddy registered reseller. Yay me.

How this plays out remains to be seen. Will search engines like this new domain extension? Will people get confused between .co and .com thinking it’s a misspelling and end up going to your competition by mistake? Do you want to take a chance and ignore this opportunity and let somebody else get your desired domain name… again?

Read “New domain .co goes up for sale” by Jennifer Scott from ITPRO for more information.

Branding Creative Juices News Marketing 101 Technology
15 Jul

Promote Your Brand the Twitter Way

Twittering Our Creative JuicesCustom Twitter Backdrops

Any kind of social networking involves sharing your “brand” with the world. You want to present your best image and you want people to recognize your company wherever you are.

So if you’re into twittering for your business, you really need to create a custom backdrop. It is the first thing people will see before they decide to follow you. So at the very least you should have your company logo and design/color scheme that matches your website. (What, you don’t have a website? Contact Chuck at Creative Juices immediately.)

Always Build Your Brand

Besides building on your brand, your custom twitter backdrop also allows you to give more contact information on yourself and your company, beyond the 160 characters twitter allows. That’s 20 characters more than an ordinary Twitter post. This is a great opportunity for you to show how professional and creative you really are. And it’s all free. Unless, of course, you hire someone to utilize their creative juices and create an outstanding twitter backdrop for you.

Branding Business Practices Helpful Hints Logo Design Marketing 101 Website Design
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