Archive for Search Engine Optimization (SEO) – Page 4

12 Dec

6 ways to expose your business…

Just because the economy is in the toilet doesn’t mean you can’t get more exposure for your business website and perhaps more business for you. Here are some relatively easy and inexpensive ways to get your website seen.

  1. Search Engine Optimization. In addition to title tags, meta tags and keywords, you can add informative copy to your site. Search engines love keyword rich copy. If you have copy that is relevant and informative more people would likely come across your website if they are searching for that information.
  2. Along those lines, you could start a blog and link it to your website (and vice versa).
  3. You could register with local Google, MSN and Yahoo map directories for your area. Also there are online directories you can register your website with, include online Yellow Pages and the Chamber of Commerce.
  4. You could also create PPC (Pay Per Click) ads on Google. They cost you when people click on them.
  5. Merchant Circle is a good website for businesses to find each other as is LinkedIn.
  6. And you can create a regular newsletter and send it out using Express Email Marketing. By creating a link on your site you can have people register for a monthly newsletter or specials or notices.

These are just some of the ways to help get your website and business noticed. Contact Creative Juices if you’d like any help with these.

Advertising Blogging to promote business. Business Practices Marketing 101 Search Engine Optimization (SEO)
24 Nov

Now's the time to promote your business!

The economy really sucks. Big time. You need to save money and advertising your business seems like a good place to cut back.

Wrong. Just the opposite is true. Now is the time to do whatever you can to promote your business. You certainly don’t want people to forget about you. If you are advertising in a newspaper or magazine on a regular basis and suddenly disappear, people may think you’ve gone out of business.

I’ve been advertising my Creative Juices business in the Easy Reader for over 15 years. In my experience, people remember these little ads. They may not remember whether it was in the Easy Reader or the Beach Reporter, but they remember. Some have even clipped the ad and saved it for years until they finally needed my services.

So advertising does pay.

Other ways of getting new business are:

  • Updating (or creating) your website.
  • Add a link to your website for a newsletter.
  • Create a regular newsletter, kind of an eBlast (include useful info and perhaps a special offer).
  • Write a blog about your business.
  • Join a networking group (either in person or online).
  • Write an article about your business and submit it to a local paper.
  • Hire someone to do all of the above.

The bottom line is that you must always be visible to your potential customers. By not promoting your business you cease to exist.

Advertising Blogging to promote business. Business Practices Marketing 101
07 Nov

Blogging for Business

If you’re reading this blog then you know that blogging is one of the most popular parts of Web 2.0. Using the format of blogging to help promote your business is a powerful way to reach new clients. The whole purpose of writing a blog is to constantly create new content. All search engines, such as Google, Yahoo and MSN, love blogs because they constantly look for new content. And if your content is optimized correctly, the search engines will find it. This is a great way for your blog to be listed high up in search results.

How does this relate to your business and it’s success? Just follow these simple steps:

  • Create content that people want to read. You want to be a useful resource, so make sure whatever you’re writing about is something people will learn from.
  • Include keywords, but make sure the copy is easy to read, short, to the point and useful.
  • Bulleted items and lists are very helpful and precise.
  • Make sure to include a link to your website. Don’t include too may links as search engines may interpret that as spam and reject your site.

If you do link to your website, it’s best to link to a specific “landing page” that covers the topic of your blog.

Blogging to promote business. Marketing 101 Search Engine Optimization (SEO)
24 Feb

Search Engine Optimization 101

Search engines will find your site more easily if you put your most important keywords in your title tag.

Search Engine Optimization (SEO)
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