If you’re reading this blog then you know that blogging is one of the most popular parts of Web 2.0. Using the format of blogging to help promote your business is a powerful way to reach new clients. The whole purpose of writing a blog is to constantly create new content. All search engines, such as Google, Yahoo and MSN, love blogs because they constantly look for new content. And if your content is optimized correctly, the search engines will find it. This is a great way for your blog to be listed high up in search results.
How does this relate to your business and it’s success? Just follow these simple steps:
- Create content that people want to read. You want to be a useful resource, so make sure whatever you’re writing about is something people will learn from.
- Include keywords, but make sure the copy is easy to read, short, to the point and useful.
- Bulleted items and lists are very helpful and precise.
- Make sure to include a link to your website. Don’t include too may links as search engines may interpret that as spam and reject your site.
If you do link to your website, it’s best to link to a specific “landing page” that covers the topic of your blog.
Have you ever considered publishing an e-book or guest authoring on
other blogs? I have a blog based upon on the same
topics you discuss and would love to have you share some stories/information.
I know my readers would value your work. If you’re even
remotely interested, feel free to send me an email.