The days of showing pretty pictures and awesome special effects are over. People want information and they want it now. A good way to lose your audience is to have them wait for a Flash splash page to download.
Make your website a hub of useful content
Today it is important to fill your website with “useful” information. Write about what you know. Show your voice and passion. Explore how to do something in your field. Comment on related news events. Review products. Create a links page that points to related sites your audience might be interested in.
Include a blog on your website. This will allow you to regularly post information related to your business, product or service. Writing a series of articles greatly enhances your search engine optimization. People, and Google, like to know the site you have is current and relevant. Plus this is a great way to get people coming back to your site.
Easy to Navigate
Your website should have an easy to understand navigation system. The look of your site should be clean and simple. The text should be large enough to read clearly and should be on a white or light background. Did you know white type on a black background is difficult to read? It strains your eyes. A lot of people click “next”.
Link to your social marketing efforts
Twitter is a great way to send out mini blasts of information. Facebook is great for social networking and letting people know about you and your business. LinkedIn is also a good place to have a business presence. YouTube is great for video tutorials and product reviews.
But all social networking should lead to your main website. This is where you have room to show what your business is all about and teach new things about your business.