Unemployment may be at 7%, but that just means a greater majority of people who want to work, are working.
Anyway, the point is that there are still employed people spending money. Sure a lot of people have cut back. But the best way for you to increase your sales is to let more people know what you do. What is your service? Where are you located? What do you do that’s better than anyone else? How can you help them?
If you don’t advertise or market your business in some way, no one will know you exist. Or worse, they’ll think you’ve gone out of business. And these days there’s a lot of that happening.
Update your website and let people know what is going on with you and how you can help them. Promote your brand. Keep your image at the top of people’s minds.
If you don’t already have a website, you’re missing out on one of the most cost effective ways to showcase your business or service.
If you do have a website and it’s out of date, you need to update. And fast. A tired, out of date website show’s you are not on top of your game. You may be perceived as irrelevant.
Remember, when you cut your marketing and advertising, you are essentially giving your competition a clear advantage. Is that really what you want to do?
Don’t forget to call Creative Juices if you need marketing and advertising advice. 310-791-5803. Did you know weekend appointments are now available?
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