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20 Nov

10 Reasons why you should use E-mail Marketing

  1. E-mail marketing is relatively easy to create
  2. The fundamentals of e-mail marketing are relevance, strategy and testing
  3. Most recipients accept and even welcome targeted, opt-in e-mails
  4. A survey from Jupiter Research says “60% of business decision makers prefer e-mail and the internet over other mediums for receiving marketing messages”
  5. E-mail is cost-efficient for nurturing your existing leads
  6. E-mails are personalized
  7. Using an e-mail service comes with built-in tracking features with statistics on bounce rates, delivery and open rates, click-through analytics and more
  8. Using e-mail is a quick and cost-effective way to test market your messages and offers
  9. Sending an e-mail message before delivering direct mail pieces helps boost awareness
  10. A great way to follow up on direct mail deliveries
Advertising Business Practices Marketing 101
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