- E-mail marketing is relatively easy to create
- The fundamentals of e-mail marketing are relevance, strategy and testing
- Most recipients accept and even welcome targeted, opt-in e-mails
- A survey from Jupiter Research says “60% of business decision makers prefer e-mail and the internet over other mediums for receiving marketing messages”
- E-mail is cost-efficient for nurturing your existing leads
- E-mails are personalized
- Using an e-mail service comes with built-in tracking features with statistics on bounce rates, delivery and open rates, click-through analytics and more
- Using e-mail is a quick and cost-effective way to test market your messages and offers
- Sending an e-mail message before delivering direct mail pieces helps boost awareness
- A great way to follow up on direct mail deliveries
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