What is E-mail Marketing?
Simply put, e-mail marketing is sending out regular e-mail to your current and potential customers. They need to be consistently reminded that you exist. Write from your own voice and don’t copy other people. Once people get to know the real you, chances are they will want to do business with you. You’ll become more than just a symbol or logo.
What should I put in my e-mails?
You could create a newsletter with helpful tips relevant to your business. For instance, if you have a landscape company you could write about how to prune roses.
You could tell a little bit about yourself and what you’ve been up to. How about promoting a new product or service and explain the benefits. Reviewing other people’s products can also be helpful.
What is this Content Marketing thing?
Content Marketing is not new, but is becoming very big. It often takes form in a blog. A brochure type website no longer cuts it. Creating a constant stream of new content on your website makes it popular with search engines like Google as well as site visitors. People love information they can use. Gear all your content toward helping the reader. They want to learn about something useful. Teach and inform and you won’t go wrong.
Can I do anything else with all my new content?
Certainly. Once you have a collection of informative and helpful content on your website, you can reuse that content in many ways. For instance, why not send your great content to your customers in your regular newsletters. Update and rewrite it to make it new even for those who view your blog regularly.
Organize your blog and newsletter content into an e-book. You can sell your e-book and add to your income. Advertise your e-book on your blog and in your newsletter (and Facebook, Twitter and LinkedIn). Sign up with an affiliate service and let others sell your e-book too.
Sign-up for your newsletter
Don’t forget to add a sign up link or form on your blog/website for your newsletter. Collecting a list of email addresses for your mailing list is a powerful tool to gain and retain happy clients.
And don’t forget to sign up NOW for MY fun and informative newsletter.
Plug for Constant Contact
I’ve been using Constant Contact for many years and recently signed up to be an affiliate. I like promoting a service I’ve enjoyed using. Constant Contact is a great way to stay in touch with your clients.
Place a link on your website for subscribers to your mailing list and you will soon receive a bunch of e-mail addresses you can use to send your newsletters to.
E-mail Marketing from Constant Contact is the perfect fit for small businesses, associations and consultants. It doesn’t cost much, starting at only $15.00 per month. It doesn’t take a lot of time. And it’s effective.
Constant Contact makes it fast and easy for you to create and send high-impact, professional-looking email newsletters and promotions. They have a wide variety of pre-made templates which you can customize with your own brand image. And you can track your results and monitor your success, to see how many people opened and clicked on your email communications. Plus there’s a great iPhone App so you can keep track of your stats anywhere.
As always, I welcome your thoughts and comments.