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Archive for Email Marketing

18 Nov

Don’t Forget Email Marketing

Email Marketing

Studies have shown that email is more powerful than social media when it comes to reaching your audience.

Your email list is your most precious asset. Entice your website readers to sign up for your mailing list.

It’s vital to put an email subscription form on your home page, your about page, and every blog page.

Helpful email rules:

  • Make your email mobile-friendly.
  • Style your email with your company logo and matching colors.
  • Entice your reader in the subject line.
  • Start off with a personalized, friendly greeting.
  • Introduce yourself and get to the point.
  • Write in your own voice.
  • Add visuals but keep the number of images low.
  • Include relevant links but limit the number, otherwise, it looks spammy.
  • Don’t forget a specific call to action.
  • Close with a polite thank you for reading the email.
  • Edit and proofread your email carefully before sending.

Follow these simple rules and you’re on your way to email success!

Also, check out these useful articles on email marketing…

Five Email Marketing Best Practices

How to Brand Your Emails So that You Look Like a Pro in the Inbox

Email Marketing Marketing 101
16 Jun

The Importance of Social Media Marketing

8 types of social mediaSocial Media Marketing is the most popular way to get your business seen in today’s world. You must have a social presence on Facebook, Twitter, Pinterest and LinkedIn at the very least. There are many other social medial outlets which are constantly changing, including Snapchat, Instagram, WhoSay, Periscope and much more. It’s better to have a strong presence in a few social outlets than to spread yourself too thin.

You need to spend time daily marketing on these networks. That means coming up with fascinating content that people will want to read on a regular basis. That can be a challenge.

Some ways to get your name out there in social media land are:

  • Reviewing Products
  • Bookmarking or promoting other people’s sites that are related
  • Joining social and interest based networks
  • Create videos for YouTube
  • Publish your own books

I’ve curated the following articles for some helpful tips on promoting your business.

8 Types of Social Media and How Each Can Benefit Your Business

How Often Should You Post to Social Media

Sensible #SocialMedia Marketing Checklist for Business

LinkedIn For Business

Expose Yourself To Marketing

How to Write a Professional Email That Gets a Reply

Amazing Benefits of Instagram for Your Business

Email Marketing Helpful Hints Marketing 101 Online Marketing Search Engine Optimization (SEO)

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