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The Importance of Keywords

Just how important are keywords in getting people to find your website? Very.

Keywords are the actual words and phrases people put into the search engine to find what they’re looking for. When you are optimizing a page you will use keywords in the title tags, as well as meta tags. Keywords will be in the copy you write for the page as well as in “alt” tags on photos (which are hidden). And those keywords will depict the very essence of your page. It is what people are looking for and it’s how you will get noticed.

You need to be as specific as possible. If you just use the most popular keywords related to your page you will be one among millions of results, and the chances of getting a high ranking are slim to none. Of course there are many things that go into a page’s ranking, including links to your website, social media (Facebook, Twitter, Linked-In) and continually adding new copy to your site that people will find helpful such as in blogs. But keywords play a very important part.

Analytics also plays a big part in finding out who is seeking your site and what keywords they use to find it. Sign up with Google and insert their analytics code into your site so you will be able to keep track of your visitors. The more information you know, the better equipped you’ll be in optimizing your site.

Check out Google‘s free Keyword Tool to help you find the best words that suit your site. And remember that each page should be optimized as a separate unit with it’s own specific keywords relevant to the copy on that page. The goal is to use keywords that are the most relevant and specific to what your web page is about and have the least competition. You do not just want to have people look at your site, you want people that will convert to clients or sales.

12 Jan

10 Simple Ways to Increase Your Website’s Ranking

There are several ways to make your website more search engine friendly. Here are some of the simple ones:

Add a Title (Heading) Tag to each page, also known as a Page Title. This should relate to what is on each individual page.
Add a Meta Description to each page (no more than 150 characters).
Research and and add Keywords to all the pages. Again, should relate to the copy.
Register your site with the major search engines (Google, Yahoo!, Bing).
Set up a site map which should include all your pages.
Make sure you are listed on the major online local directories in your field.
Create a blog on your site, or link to it and write regular, remarkable copy (such as this). This let’s your customers interact with your company on a regular basis instead of just having a brochure online. We recommend using WordPress.org.
Create a Twitter account and contribute to it regularly. Give helpful information and links as well as tell about yourself.
Create a Facebook Fan page for your company and create content regularly.
Get as many links to your site from other high ranking sites. This can be the result of having great content on your site.

This is just the beginning. Search Engine Optimization is a great way to get your website known. Being listed high up on the search engine results pages can be quite a complex and ever changing challenge. Enjoy. Or hire the professional.

Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO)

13 Jul

15 Ways to Website Success

A lot of thought needs to go into designing your website before you put it online. Your website is who you are (or want to be). It’s often the first thing people see and learn about you and your business. It’s the first impression you give and you only have a few seconds to hook a potential client.

So here are some things to think about when setting up your website.

Choose a Domain Name that is easy to remember and has meaning. It should relate to your business.
Use your logo on your website. If you don’t have one, get one. Just typing your name shows very little thought went into your business and people will pick up on that right away.
Put your logo on every page to maintain your brand. It’s also helpful to link your logo back to your home page.
Find a reputable host. Preferably one that offers 24/7 phone service and tech support. Don’t trust those you can’t reach. Creative Juices Domains is one of thousands of places to choose from. I prefer it because it’s part of the Creative Juices creative factory of services.
Make sure your website looks unique and professional. The navigation should be easy and the color scheme should match your image. Don’t just use a template. If you’re on a budget (and who isn’t these days) call Creative Juices to find ways to stand out on the web.
Test your site to see if it looks good on all browsers and platforms. The main ones are Internet Explorer, Firefox, Safari and Chrome. There is also a difference between Windows and Mac.
Have something interesting to say on your website. It’s not enough to just have pretty pictures or fancy Flash effects. You want to include information that people will find helpful. If you are a plumber, include articles on how to fix things yourself or explain why it’s better to hire a plumber and not mess up your pipes.
Test all your links and make sure they work. People want to feel you’re on top of all this stuff.
Include title tags, keywords and meta tags. These are important for search engine optimization. Check out your competitors and see what they are doing. If you haven’t a clue about what these are, give us a call. We’re here to help.
Sign up with Google Analytics and see who’s searching for your site, what keywords they used to find you and where are they coming from.
Register with the main search engines such as Google, Yahoo, Bing and especially target local search engines. There’s less competition there.
Find directories in your field and sign up to be listed. It’s usually free and also provides links to your site which helps with your optimization.
Write a blog about what you know best, preferably related to your business, and link it back to your site.
Twitter about yourself, your business, helpful hints, specials and reach a whole tribe of followers who look to you for information.
Add new content on a regular basis. Search engines love this and it gives people a reason to come back to your site. That’s a good thing.

When in doubt, consult a web professional. I recommend the folks at the Creative Juices factory, primarily because that’s me. And advice is always free.

Advertising Business Practices Marketing 101 Search Engine Optimization (SEO)