Archive for brand

What is a Favicon and Why Do I Need It?

“Favicon” is short for favorites icon. It is the tiny little image you see right next to your domain name in the browser’s title bar and bookmark.

Creating a Favicon is easy, sort of

All you need to do is create a 16 x 16 pixel .ico file. Start off in Photoshop or any image editing program. Use your logo or brand image and create a mini jpg file.

Then can go to a site like favicon and upload your jpg image.

Convert your jpg into an ico

Once you upload your new jpg icon into a favicon generator site, you just have to name it favicon.ico and export that ico image to your hard drive. Then, using FTP or Dreamweaver just place that image into your site’s root folder.

Even easier if you use WordPress

If you’re using WordPress, the “Shockingly Simple Favicon Options” plugin is an easy way to set up your favicon.

If you don’t use WordPress, check out Dynamic Drive’s Favicon Generator or Free Favicon Generator from Website Planet.

Adding a favicon to your website is a great way to help build your image or brand. It also makes your site look a little more professional.

15 Jul

Promote Your Brand the Twitter Way

Custom Twitter Backdrops

Any kind of social networking involves sharing your “brand” with the world. You want to present your best image and you want people to recognize your company wherever you are.

So if you’re into twittering for your business, you really need to create a custom backdrop. It is the first thing people will see before they decide to follow you. So at the very least you should have your company logo and design/color scheme that matches your website. (What, you don’t have a website? Contact Chuck at Creative Juices immediately.)

Always Build Your Brand

Besides building on your brand, your custom twitter backdrop also allows you to give more contact information on yourself and your company, beyond the 160 characters twitter allows. That’s 20 characters more than an ordinary Twitter post. This is a great opportunity for you to show how professional and creative you really are. And it’s all free. Unless, of course, you hire someone to utilize their creative juices and create an outstanding twitter backdrop for you.

Branding Business Practices Helpful Hints Logo Design Marketing 101 Website Design

20 Feb

Why is my company image so important?

What is your company image?

Like it or not, your company has an image or “brand”. It’s what people visualize when they think of your business. Your image consists of your logo, your website, your place of business, your service, product(s) and of course the people working at your business, including you.

It takes time to build an image.

First impressions are extremely important. Especially today when all businesses are desperate to get and maintain their customers. If you don’t stand out and project an image of success potential clients might skip by you and head over to your competition.

Don’t let that happen to you. It is vital to the future of your business to have a strong, positive image. And the good news is you’re completely in charge of creating that image.

Your Logo is a big part of your image “brand”.

It’s what people associate with your complete business entity. This includes any printed materials, web presence, social media, physical presence and most importantly your actual product or service. Everything you do or communicate about your business should be consistent with your brand or image. It helps build customer loyalty.

Your Logo is Who You Are

Take the time to think about what you want to project to the general public. It is really hard to change your image once it takes hold so please, don’t rush it or skimp on it. Find your niche, what sets you apart. You’ll be glad you took to time to do it right.

Creative Juices Logo Design, the right choice for you!

Check out Creative Juices Logo Design. There are many graphic design companies, but only one with a twisted pencil. Give us a call at 310-791-5803 for a Free Estimate.

Business Practices Marketing 101