Archive for Google

12 Jan

10 Simple Ways to Increase Your Website’s Ranking

There are several ways to make your website more search engine friendly. Here are some of the simple ones:

  1. Add a Title (Heading) Tag to each page, also known as a Page Title. This should relate to what is on each individual page.
  2. Add a Meta Description to each page (no more than 150 characters).
  3. Research and and add Keywords to all the pages. Again, should relate to the copy.
  4. Register your site with the major search engines (Google, Yahoo!, Bing).
  5. Set up a site map which should include all your pages.
  6. Make sure you are listed on the major online local directories in your field.
  7. Create a blog on your site, or link to it and write regular, remarkable copy (such as this). This let’s your customers interact with your company on a regular basis instead of just having a brochure online. We recommend using WordPress.org.
  8. Create a Twitter account and contribute to it regularly. Give helpful information and links as well as tell about yourself.
  9. Create a Facebook Fan page for your company and create content regularly.
  10. Get as many links to your site from other high ranking sites. This can be the result of having great content on your site.

This is just the beginning. Search Engine Optimization is a great way to get your website known. Being listed high up on the search engine results pages can be quite a complex and ever changing challenge. Enjoy. Or hire the professional.

Business Practices Helpful Hints Marketing 101 Search Engine Optimization (SEO)
25 Oct

Google Analytics Apps for iPhone have gone missing.

I discovered recently that both AnalyticsPro and myAnalytics no longer work on the iPhone. After a little research I’ve found they are both missing from the iPhone app store. Hmmm.

According to Analytics App Google has made changes in their authentication process. The people at Analytics App are working on this. I guess the other two apps have given up and disappeared.

I guess you never know when the app you’ve paid for will become worthless.

iPhone
12 Dec

6 ways to expose your business…

Just because the economy is in the toilet doesn’t mean you can’t get more exposure for your business website and perhaps more business for you. Here are some relatively easy and inexpensive ways to get your website seen.

  1. Search Engine Optimization. In addition to title tags, meta tags and keywords, you can add informative copy to your site. Search engines love keyword rich copy. If you have copy that is relevant and informative more people would likely come across your website if they are searching for that information.
  2. Along those lines, you could start a blog and link it to your website (and vice versa).
  3. You could register with local Google, MSN and Yahoo map directories for your area. Also there are online directories you can register your website with, include online Yellow Pages and the Chamber of Commerce.
  4. You could also create PPC (Pay Per Click) ads on Google. They cost you when people click on them.
  5. Merchant Circle is a good website for businesses to find each other as is LinkedIn.
  6. And you can create a regular newsletter and send it out using Express Email Marketing. By creating a link on your site you can have people register for a monthly newsletter or specials or notices.

These are just some of the ways to help get your website and business noticed. Contact Creative Juices if you’d like any help with these.

Advertising Blogging to promote business. Business Practices Marketing 101 Search Engine Optimization (SEO)
14 Nov

Beware of Fake Google Scams

If you have a Google AdWords account and receive the following email, watch out:

“Google AdWords News Bulletin

Dear advertiser!
We are once again monitoring quarterly account activation and deleting the accounts of users who have been inactive for more than four months and have no funds in their accounts
This measure is due to the fact that there have recently been more frequent cases of Google AdWords accounts being hacked and funds added from stolen credit cards

We hereby notify you that your account has been inactive for more than four months and is liable to be deleted according to our activation programme. In order to activate your account, you just have to log in using your registration data.”

There was more to this missive but this is enough to warn you.

My Google AdWords account is in perfect order yet I constantly receive these emails. Whoever is sending them is obviously out to get some information from me to use for purposes not in my best interest.

So if you do receive this notice, or any other similar notice from a bank or savings institution, do not click on the link. You may regret it.

Advertising Business Practices Marketing 101

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