Adver­tis­ing Sells

At least that’s what it should do. You want your ad to rep­re­sent the best “you” there is.

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In spite of what some peo­ple believe, print adver­tis­ing lives. The entire world has not gone online. News­pa­pers, mag­a­zines, even those clunky yel­low page books are still around and are being read daily. And don’t for­get those local pub­li­ca­tions com­mon to every major city. And of course newslet­ters, school papers, even cat­a­logs and the­ater pro­grams as well as online ban­ner ads.

You need adver­tis­ing that gets you noticed.

No mat­ter what your adver­tis­ing medium, drive your mes­sage home by mak­ing it per­sonal. Because nobody wants to buy a prod­uct from some­one who sounds stuffy and unfriendly.

Write in First Person

Let’s say you’re in real estate. You’re run­ning a print ad for an exclu­sive neigh­bor­hood. Tell your cus­tomer the ben­e­fits of liv­ing there as if you’re hav­ing a one-on-one conversation.

Use Con­trac­tions

As you’ve prob­a­bly noticed, most adver­tis­ing con­tains a lot of con­trac­tions. How many “I ams” and “you ares”, plus “we wills” would you like to read over and over?

Limit Your Commas

Com­mas every­where really dis­tract your eye. Your mes­sage gets lost because your reader is try­ing to make sense out of your sen­tence. Keep your sen­tences short enough that you don’t require a lot of commas.

And, But, Because

You prob­a­bly learned back in ele­men­tary school that you can’t use And, But or Because to start a sen­tence. Your teach­ers lied to you. It’s per­fectly all right to use them to begin a sen­tence. Just remem­ber — it’s adver­tis­ing so any­thing goes!

Your Ad Cre­ation Source

From con­cept to com­ple­tion, Cre­ative Juices will design the per­fect ad for your busi­ness. We will cre­ate a unique ad con­cept to get the results you want. We can even help you with ad copy, cre­ative head­lines and ad placement.

If you already know what you want to say, let us help you edit your copy and design an ad that will get you noticed.