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Monthly Archives: October 2011

Marketing Success is Inevitable

When you take the time to work on your business marketing on a regular basis, you will succeed.

MarketingI’ve been in business over 30 years and am forever reading up on the latest trends in online business and marketing. I’ve found I must constantly “update” my marketing ideas in order to keep up.

Teach yourself how to promote your products and services. There’s a wealth of information online. The more you read, the better able you will be to figure out what works for you.

Be careful of what you read

Always be aware that there are many people promising you success and wealth, as long as you buy their product or service. Make sure you are not throwing your money away. A little research goes a long way in being web savvy and avoiding scams.

Take Action

Sitting by the phone waiting for it to ring is not a good option. But it is easy to do.

Instead, check out these interesting articles and get started on increasing your business today.

The Ultimate Measure of Marketing Success

56 New Digital Media Resources

25 Stories You May Have Missed from Mashable

57 New Digital Media Resources

7 Tips for Making Your Web Store Stand Out During the Holidays

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9 Tips on Promoting Your Business for the Holidays

Halloween is almost here. Do you have your costume yet? How about plans to escape trick or treaters?

Most importantly, what are your plans for promoting your products and services for the all important holiday season?

Here are some tips to get your name out there this holiday season.

  1. Blog about how your product, service, or industry will help your clients/readers.
  2. E-mail your newsletter with tips related to your products or services. Try Constant Contact or MailChimp for a simple email solution.
  3. Update your website with specials. Make sure these specials will really benefit your customers and not just you. Explain how these benefits will help your customers.
  4. Add testimonials to your product pages. Don’t make them up, though.
  5. Use Twitter to build buzz.
  6. Create a contest or auction and promote it regularly.
  7. Set up a Facebook business page with fun facts and tips.
  8. Spread the word on LinkedIn to reach more businesses.
  9. Advertise online using Google’s AdWords or FaceBook Ads. You can set how much you want to spend. Make sure your ads go to optimized landing pages.

Be sure to read the following for more information:

5 Holiday Marketing Ideas to Boost Sales

Top 5 Online Holiday Shopping Tips for Marketers

What are you planning to do to promote your business?

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Halloween Spook-tacular savings at Buy.com! Receive Free Shipping on All Orders of $60 or more! Valid until 10/31/2011.

Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

You Must Promote Your Business Daily

Promoting your business should be your main focus on a daily basis. It’s not easy, especially if you are like me, a small entrepreneur with many hats to wear. (I wear my hats to keep warm, and pay the bills.)

I am constantly reading all the latest news feeds on marketing and sales, content creation and social media. Everything changes daily and it’s often difficult to catch up. I take my iPhone with me to the gym and read my Google RSS news feed while climbing the StairMaster at Ballys. Most evenings I scan the news feeds on my iPad while relaxing to mindless TV shows and playing toss with Lucy, my Chihuahua.

As part of my desire to provide helpful content to small businesses who are reading my exciting and very useful blog, I will be adding links to what I feel are helpful marketing and business advice on a regular basis.

Check these out.

What do you do to promote your business? Spread the word here. Don’t forget to follow me on Facebook. Oh, and sign up for my newsletter. It’s there in the sidebar. Do it now. Please.