The design world has changed quite a bit since I began Creative Juices in 1981. Back then no one knew how to typeset except a small number of trained “experts”. Design was valued. You went to a professional for everything, from a logo design to a simple form. And you expected to pay hundreds, if not thousands of dollars for truly creative, unique artwork.

Creative talent took the time to develop unique logos, brochures, artwork, illustrations, you name it. A company brand was something important. It still is today, just not so much.

You can now go online and find a logo design for $149 or less. Website templates are available for less than $100 or free if you sign up for a hosting plan. Brochure templates are free with programs such as Word or Pages. If you’re a self employed graphic designer it’s a tough world to get work in.

The problem is design has become a commodity. Something generic you can easily purchase, place your name on and call it a day.

So how can you really stand out? By believing your company is worth investing in. By spending a little extra for a logo, or a website, a brochure, or even a business card.

In other words, saving money by purchasing a logo online may not be the best choice for your new business. You only have one chance to make a first impression on a potential client. Do you really want them to see that your entire business brand is only worth $149?

Think about it.

–This is a public service message hoping to teach the value of calling a professional graphic arts studio like Creative Juices when you want to develop a brand for your exciting new business venture.