Archive for December 2008

12 Dec

6 ways to expose your business…

Just because the economy is in the toilet doesn’t mean you can’t get more exposure for your business website and perhaps more business for you. Here are some relatively easy and inexpensive ways to get your website seen.

  1. Search Engine Optimization. In addition to title tags, meta tags and keywords, you can add informative copy to your site. Search engines love keyword rich copy. If you have copy that is relevant and informative more people would likely come across your website if they are searching for that information.
  2. Along those lines, you could start a blog and link it to your website (and vice versa).
  3. You could register with local Google, MSN and Yahoo map directories for your area. Also there are online directories you can register your website with, include online Yellow Pages and the Chamber of Commerce.
  4. You could also create PPC (Pay Per Click) ads on Google. They cost you when people click on them.
  5. Merchant Circle is a good website for businesses to find each other as is LinkedIn.
  6. And you can create a regular newsletter and send it out using Express Email Marketing. By creating a link on your site you can have people register for a monthly newsletter or specials or notices.

These are just some of the ways to help get your website and business noticed. Contact Creative Juices if you’d like any help with these.

Advertising Blogging to promote business. Business Practices Marketing 101 Search Engine Optimization (SEO)
03 Dec

How to survive the recession…

First thing, don’t panic. The economy may be tanking but your business doesn’t have to. Unless you let it.

Now is the time to market your business. Actually marketing your small business should never stop. The trick is to focus your marketing. Now more than ever you have to budget your money. To be successful you need to figure out what types of marketing to do, and then do it.

Direct mail pieces such as postcards, sales letters or brochures are a great way to reach your target market. Create your own mailing list. You can find dba’s in the newspaper for new businesses. Or you can look in the phone book (the old yellow one) or online. Send out a few each week.

E-mail blasts are great. And there’s no postage. Or printing costs. Add a form to your website to collect e-mail addresses from people who want to subscribe to whatever you have to say.

Don’t forget ads in local newspapers and throwaways. Ads need to be seen a multiple of times before people remember them and respond. Placing an ad once in a while will be a waste of time and money.

If you must cut costs, don’t skimp on your marketing. Just focus your efforts.

Advertising Business Practices Marketing 101

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